1. Matt Fleming President

2. Not the Modern Mission Statement

3. What does Baldrige say?  Baldrige Organizational Profile.  P.1.a(2) Vision and Mission  What are your stated PURPOSE, VISION, VALUES and MISSION?  Helps Employees and other Stakeholders develop a common understanding of your Organization.  It’s really important!

4. What is Baldrige?  The foremost collection of Leadership and Management Principles.  30 Principles in total.  #1 Principle is an effective, well-deployed Mission Statement.

5. What is a Mission Statement? Document containing the organization’s:  Vision  Purpose  Mission  Values

6. “You cannot achieve and sustain greatness, without a GREAT Mission Statement!” Larry Potterfield What does MidwayUSA say?

7. Why is a Mission Statement important?  Helps everyone better understand the organization  Helps unify the organization -- teamwork  Helps to hire the right Employees  Helps with Employee evaluations  Contains Strategies which guide all decision making  First building block of Strategic Planning  Improves organizational performance

8. Start with your Mission What we do  What does your organization do?  Elevator response…

9. Mission of MidwayUSA What we do “We are a catalog and internet retailer of shooting, hunting and outdoor products...” “... relying on high-performing Employees, cutting-edge technologies and the modern leadership and management principles from the Baldrige Criteria for Performance Excellence.”

10. Mission of MidwayUSA What we do “We are a catalog and internet retailer of shooting, hunting and outdoor products, relying on high-performing Employees, cutting-edge technologies and the modern leadership and management principles from the Baldrige Criteria for Performance Excellence.”

11. Mission of K-12 Public School ? What we do We are a K-12 public school, providing basic and advanced educational programs, to highly- engaged students and parents, through dedicated, high-performing teachers and staff, advanced technology and modern facilities, systems and processes.

12. Vision Our desired future state  What is your desired future state?  Elevator response…

13. MidwayUSA Vision Our desired future state  “To be...”  “... the best-run business in America...”  “... for the benefit of our Customers...”

14. MidwayUSA Vision Our desired future state “To be the best-run business in America for the benefit of our Customers, by systematically applying the modern leadership and management principles from the Baldrige Criteria for Performance Excellence.”

15. Vision of a K-12 Public School ? Our desired future state To be the best-run, most-respected school district in Missouri, for the benefit of our students, parents and other key stakeholders, by systematically applying the modern leadership and management principles from the Baldrige Criteria for Performance Excellence.”

16. Vision Our desired future state  It’s critically important that the vision be grand and memorable.  Every MidwayUSA Employee here today can recite the Company’s Vision.  Missouri is the ‘show-me’ state; so, let’s choose one Employee to show us.

17. Purpose Why we exist  Why does your organization exist?  Elevator response…

18. MidwayUSA Purpose Why we exist  “To maximize the long-term value of the organization...” ... “for our shareholders...”

19. MidwayUSA Purpose Why we exist “To maximize the long-term value of the organization, for our shareholders, by meeting or exceeding the requirements of our Customers and other key stakeholders.”

20. Purpose of K-12 Public School ? Why we exist To improve the quality of life for our students, our community, our state and our nation, by providing an excellent education for all students.

21. Values The family principles that guide us What are your family principles? Elevator response…

22. MidwayUSA Values The family principles that guide us  Honesty  Integrity  Respect for others  Teamwork  Positive Attitude  Accountability  Stewardship  Loyalty

23. Values are Universal The family principles that guide us These principles are yours, as well as ours.

24. Values of K-12 Public School The family principles that guide us  Honesty  Integrity  Respect for others  Teamwork  Positive Attitude  Accountability  Stewardship  Loyalty

25. Values The family principles that guide us  It’s critically important that the values be true and memorable.  Every MidwayUSA Employee here today can recite the Company’s Values.  Missouri is the ‘show-me’ state; so, let’s choose one Employee to show us.

27. Deploy, Deploy, Deploy  Postings throughout your organization  Regular and systematic communications from Senior Leaders  Orientation of new hires  Company planning meetings – SP, SOTB & DKS  Actions of Senior Leaders  Memorization Challenges and Contests

28. Matt Fleming President