1. Starbucks:A Paragon of Growth and Employee Benefits
Bus 305
Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern J

2. Agenda Company Introduction Mission Statement Company Strategy
Company Timeline
Market Growth
Strengths/Weaknesses
Opportunities/Threats
Conclusion J

3. Company Introduction Founded in 1971
Jerry Baldwin
Zer Siegl
Gordon Bowker
First store was located in Seattle's Pike Place Market
Headquarters based in Seattle, Washington
Largest coffeehouse company in the world
17,651 stores in 60 countries k

4. Starbucks Map
Mainly in North America and Asia.

5. Mission Statement
"Our mission is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time." k

6. Video Clip

7. Company Timeline 1971- First store opens in Seattle
1983- Italian influence
1988- Offers benefits to full and part time employees
1994- Opens first drive-thru location
2006- Launches the first paper beverage cup s

8. Company Strategy International Expansion Innovative Approaches
Goal Characteristics
Specific and measurable
Define time period
Cover key result areas
Challenging but realistic
Linked to rewards
International Expansion
Innovative Approaches
Scenario Building
Evolution Fresh
suzanne

9. Market Growth
6/26/92 $17/share
End of $21/share

10. Growth a

11. Employee Benefits
Vs.

12. Company Weaknesses Expensive cup of coffee.
Over 3/4 of stores in U.S.A.
Being too innovative

13. Opportunities Expansion into retail operations New products
Rewards Card
Ricky

14. Company Threats
Increased Competition
Consumer Trends a

15. Conclusion Fosters customer-focused culture
Provides good employee benefits
Strong global following
Continued expansion

16. References