2. Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

3. Tourism Performance MonthsVisitor Arrivals (2001) Visitor Arrivals (2002) July 1,174,5651,368,693 August 1,241,2461,501,078 September 1,052,8601,370,279

4. Hotel Room Occupancy Months 2001 (%)2002 (%) September7483 January - September 7882

5. Three-pronged strategy in promoting tourism development:  To promote Hong Kong as an attractive tourist destination  To develop and improve tourism infrastructure, facilities and products  To improve Hong Kong’s tourist friendliness

6. A key component in this strategy: Disney Land

7.  Occupy 126 hectares at Penny's Bay  Expand to 180 hectares at a future date  Planned to open in 2005  Include a Disney theme park, a Disney themed resort hotel complex, and a retail, dining and entertainment centre Phase One Development

8. Benefits to Hong Kong’s Economy:  Expected to attract 3.4 million incoming tourists (including 1.4 million additional tourists) in its first year, rising to 7.3 million (including 2.9 million additional tourists) after 15 years  Estimate additional spending by tourists will amount to $8.3 billion in Year 1, rising to $16.8 billion per annum in Year 20 and beyond

9. Benefits to Hong Kong's Economy:  A vote of confidence in our city and our future  Enhance Hong Kong's image as a vibrant and cosmopolitan international city

10. Other projects:  An international wetland park at Mai Po Marshes in northwestern New Territories  A new world-class performing arts venue in Kowloon  A cable car system on Lantau Island, linking Tung Chung to the Big Buddha  A $500 million 'Adventure Bay' attraction at Ocean Park on Hong Kong Island  Development of a 'Fisherman's Wharf' in Aberdeen  New waterfront promenades on both sides of the harbour  Improvements to tourist attractions in Central and Western

11. What is QTS Scheme?  Hong Kong Tourism Board has established the Quality Tourism Services (QTS) Scheme for visitors’ easy identification of quality services in the retail and restaurant sectors in Hong Kong  More than 2500 establishments have been accredited for joining the scheme and are eligible to display the QTS decal for easy recognition by visitors

12. The Scheme aims to:  Assist visitors and local customers to identify quality tourism service providers  Strengthen the capability of all service providers to achieve value-added performance in support of the tourism industry  Give recognition to those applicant organizations that have fulfilled the prescribed criteria

13. The Scheme aims to:  Assist service providers to conduct self- assessments and to identify areas where there are gaps in performance in order to make continual improvements  Elevate Hong Kong’s tourism service standards in order to strengthen Hong Kong’s reputation as a “Shoppers’ Paradise” and the “Culinary Capital of Asia”

14. The tourism Board also promotes service quality through… “ Be A Good Host ” campaign

15. SHOPPING IN HONG KONG

16.  What ever you wish, you will be able to find it in one of Hong Kong's thriving shopping areas.  When it comes to a serious shopping experience, Hong Kong has everything in abundance!!!

17.  Hong Kong's well-designed shopping mega-malls cater to every taste and budget.  Biggest and brightest malls play host to fashion shows, previewing the very latest trends from all around the world.  Hong Kong shopping malls, department stores and designer boutiques offer an amazing contrast to the bustling open-air markets nestled among the towering skyscrapers.

18. POPULAR SHOPPING DESTINATIONS***  ~TEMPLE STREET in Yau Ma Tei  ~LANDMARK, STANLEY STREET, LI YUEN STREET in Central  ~SPRING GARDEN LANE in Wan Chai  ~TIMES SQUARE CENTRE, CAROLINE CENTRE, WORLD TRADE CENTRE in Causeway Bay  ~TAIKOO SHING in Tai Koo  ~STANLEY in Aberdeen  ~OCEAN TERMINAL in Tsim Sha Tsui

19. low-priced well-branded Wide range of products...

20. Six MUST BUY FIGURE  HANDICRAFTS  CHINESE TABLEWARE  CHINESE TEA  CHINESE ASSORTED CAKES  CHINESE CLOTHING  GOLD JEWELLERY

21. In order to attract visitors, quality service is a must!!!

22. The Hong Kong Tourism Board rewards local enterprises that provide exemplary service and help to raise Hong Kong's profile as a world-class city with the Hong Kong awards for services.

23. $$ other benefits $$  100% REFUND GUARANTEE SCHEME  DUTY FREE PRICES  CURRENCY EXCHANGE

24. TOURISM CAMPAIGN MAKES HONG KONG TO BE AN ASIAN FAVOURITE CITY!!!

25. Tourist Spots

26. Mai Po Nature Reserve  Located in Bordering Deep Bay in the northwestern New Territories  A wetland of international importance protected under the international Ramsar Convention on wetland conservation

27. Characteristics…  Located in the centre of the wetland and has achieved international significance  As many as 430 species of bird have been recorded in the area  The migrating birds forage in the vicinity of Mai Po and Inner Deep Bay Wetlands, rebuilding their strength on the fish, shrimps and crabs among the mangrove

28. Tours… TThe WWFHK organizes guided tours into the wetlands for the public TThe tours include a visit to the three- storey tower hide CConducted in either English or Cantonese HHeld every Tuesday, Thursday and Sunday from October to April, lasting approximately five hours

29. The Peak  Hong Kong is rightly famed all over the world for the stunning views from The Peak  It has been enhanced by one of Hong Kong's most imaginative and futuristic buildings, the seven-storey Peak Tower, an all-in-one viewing, dining and entertainment centre

30. Superb attractions….  Stunning night scene  ' Peak Explorer' with moveable seats in a spaceship setting that creates hair-raising virtual adventures  'Believe It Or Not Odditorium‘ displays more than 500 weird and wonderful exhibits  Madame Tussaud's Hong Kong displays more than 90 highly life-like figures of the famous and infamous  a wide range of restaurants and food outlets plus novelty shops

31. Transportation – Peak Tram TThe Peak is served by a modern funicular railway, whose sturdy carriages seem to assume near- perpendicular angles as they giddily whisk passengers up to the top

32. Big Buddha GGazing on the Po Lin Monastery from its hillside site at Ngong Ping on Lantau Island UUnveiled in 1993 TThe largest bronze Buddha in the world (26.4m high, weighing 220 tonnes ) unveiled in 1993

33. Superb attractions…  Po Lin Monastery containing abundant sutra  Provide vegetarian diet in a large scale Buddhist sanctuary  The only one tea shop in HK  See the sunrise on Lantau Peak

34. Transportation  Take a ferry to Silvermine Bay (Mui Wo) from the Central Pier, and Bus No 2 to Po Lin  Take the MTR to Tung Chung station, and Bus No 23  Cable car from Tung Chung to Ngong Ping in the future