1. Digital TV Broadcast Service For Mobile Device May 15, 2006 KDDI CORPORATION Media Division, Media Business Department Cross Platform Business Section Manager, Hitoshi IENAKA © 2006 KDDI CORPORATION ALL RIGHTS RESERVED.

2. 1 Segmentation => For Mobile Device Why 1SEG? ISDB-T (Integrated Service Digital Broadcasting-Terrestrial) => Digital TV Broadcast Standard in JAPAN 1 CH = 13 Segmentation Noiseless, Clear Video and Audio Interactive Service

3. Service Overview April 1, 2006: 1SEG Service Launch!! - 29 area/34 Stations December, 2006 - 47 area/133 Stations 1SEG Enabled Device Mobile Phone au W33SA W41H NTT DoCoMo: P901i TV Vodafone: 905SH(June,2006) Mobile PC SONY VAIO type T Fujitsu LOOX T Portable Game 1SEG tuner Card for “Nintendo DS” Car Navigation Panasonic Strada series

4. Bit rate: 64 kbps Audio Codec:HE-AAC Technical Specification Audio Total Bit Rate: 416 kbps Bit rate: 192 kbps Resolution: 320 x 240 Video Codec: H.264 Video Bit rate: 128 kbps Markup Language: BML (Broadcast Markup Language) Data

5. Mobile TV Service in Other Countries(1) KOREA May 2006 : S-DMB (Satellite Digital Multimedia Broadcasting) Service Launch TU media Initial Charge ： 20,000 won Monthly Charge ： 13,000 won 12 types Handset, 280,000 subscribers!! (as of October 2005) December 1, 2006 : T-DMB (Terrestrial DMB) Service Launch

6. Mobile TV Service in Other Countries(2) EUROPA DVB-H (Digital Video Broadcasting for Handheld) Service Trial is Performed or Planned in Germany, Spain, Finland etc..) One of the Hottest Topic in GSM Conference 2006 US Qualcomm and Verizon Wireless announce: Media FLO Service will launch at 2006