1. Ruder Finn Interactive ePR

2. 91% of internet users use a search engine 6B searches per month in the U.S. *Pew Internet Project

3. Online Travel Seekers 66% book online 87% use search engines to arrive at top online properties 89% never go past second page of search results Online Travel Seekers A Paradigm Shift 66% book online 87% use search engines to arrive at top online properties 89% never go past second page of search results * Travel Institute of America

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6. R U D E R · F I N N Owning the Search Space Content Distribution CONTENTCONTENT Cricket Websites Program Partners Blogs Online Communities Personal Websites Travel Websites

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9. R U D E R · F I N N Google Tomorrow