1. First 5 LA Phase III Website Strategic Plan Presentation to Public Affairs Committee July 13, 2006

2. 2 Objectives Offer greater Communications Capacity in support of First 5 LA grantees Educate and inform parents, caregivers key stakeholders of First 5 LA initiatives and outcomes Expand reach to other key targets (e.g., Stakeholders, Policy Makers, Strategic Partners) Provide utility to all First 5 LA departments and support for key projects

3. 3 Strategies Use the web as the key information hub for First 5 LA’s initiatives and accomplishments Establish first5la.org as a useful aggregator of content and links on early childhood development Create a framework that is easy to maintain Create a dynamic, scalable web platform which meets current needs and enables efficient future development Leverage existing web content, internal projects/processes, and technology systems

4. 4 Recommendations Conduct redesign of first5la.org including framework for Spanish-language version of website Implement content management system Implement enhanced tool set with new Interactive Agency: integrated site search search engine optimization site analytics integrated email communications advocacy tools other services TBD

5. 5 Measurement Strategy New first5la.org website success will be measured through: –Usability Testing at launch –Monthly Traffic Monitoring –Ongoing feedback from Users –Accuracy of content –Support of other Marketing Efforts

6. 6 Action Plan 1.Post Interactive Agency RFQ - July 2.Develop content strategy and desired toolset - July/Aug – Based on internal strategic meetings including Website Task Force 3.Conduct RFQ Review Process and identify Contractor - July/Aug 4.Provide RFQ Review Results to PA Committee for final selection - Aug/Sept 5.Finalize scope of work and contract - Sept/Oct 6.Conduct project kickoff and finalize site requirements - Sept/Oct 7.Design + Development + Usability Testing + Quality Assurance testing - Oct through Jan/Feb 8.PA Committee Review/Approval - Jan/Feb 9.Initial release 3.0 - Feb/March 10.Editorial + Site Maintenance Planning - Ongoing