1. INORBIT.in A Case Study

2. Over view  The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go.  Phonethics implemented a clear strategy which focused on providing a single point for information to a multiple set of audiences.  For Customers: The website is a Centralized Hub of information, creating higher recall value & increasing Customer loyalty.  For Businesses: It’s a clear reflection of the Mall’s offline experience & serves as a pitch deck for Retailers & brands to set up shop, also adding marketing value for the store owners.  For Brands & Marketers: The website conveys the right target audience & perception making Inorbit the obvious choice for them.

3. USER EXPERIENCE + VISUAL DESIGN  The Website has built a lot of excitement & engagement around the brand ‘Inorbit’ offering a world class user experience.  The VISUAL DESIGN of the New Inorbit website Improves Branding & Positioning for the Mall, Showcasing Brands & Stores using an easy navigation & Real time sales & offers (if any) at the Mall. UIUX EX ExcitementUser ExperienceVisual Design

4. Purpose & Source of Content:  PURPOSE :: Purpose of the content is to provide actionable information to the users of the website. With Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)  SOURCE: The content of the website is updated daily which is managed by Phonethics. The Content is Sourced from over 650 Retail stores across 6 Inorbit Malls & their Mall managers.

5. Technology

7. OLD Website Non- functional Suggestion : Values can be moved into About Us Too much flash- based movement on the site

8. OLD Website www.facebook.com/funorbit No way to subscribe to the alerts

9. NEW WEBSITE

10. NEW

12. STRATEGY POINTS  IMPROVE : BRANDING & POSITIONING  SHOWCASE : BRANDS & STORES  EASY FIND : SALES & OFFERS  SHARE : EVENTS & HAPPINESS  BUILD : EXCITEMENT  CREATE : ENGAGEMENT

13. FOCUS POINTS  Focus on Brand Outlets & Retailers  Focus on Sales, Offers & Deals  Focus on Events, Promotion & Performances  Social Media Integration  Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)

15. Key Highlights  Avg Website traffic increased by 215%  Page Views increased by 832%  Pages Per visit increased by 388%  Avg Visit Duration Increased by 585%