1. Non-Medical Practitioner/Healer -What does a non-medical practitioner/healer sell? _____________________________________________________________________ -Who do they sell to (target groups)? _____________________________________________________________________ -What factors would they care about when deciding which practitioner to choose? _____________________________________________________________________ Call Opening Questions: How soon can you normally see a new patient (same-day, or within a few days non-emergency, week, or longer)? Do you offer services for regular patients (after hours, weekends)? Are any of your procedures covered by insurance? Are there specific areas of healing that you specialize in? Do you have any specialists at your practice, for example: Acupuncture, Reiki healing, massage therapy, Polarity therapy, nutritional counseling, exercise physiology, emotional and/or spiritual healing, other? Is it safe to say that all of your techniques are non-invasive forms of healing? If a patient calls in with a question are they able to speak to a practitioner over the phone? How quickly are you normally able to return a patient’s question via email or phone call? Do your potential clients care about some of these points-if so, could we discuss in more detail? Notes: _________________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ Confidential Property of Mike Centorani/Matchcraft, Inc. 2009

2. Non-Medical Practitioner/Healer Needs Analysis Questions: What are your most profitable/desirable types of client/patients? (possible headline) _________________________________________________________________________________ What % of your clients/patients do these represent? What % would you like it to be? _____________________________________ _______________________________________ What other types of clients/patients do you handle? Would you like more of any of these type of patients? (headings) _________________________________________________________________________________________________ How many practitioners/healers do you have? How many patients do they see a day (avg)? _____________________________________ _______________________________________ How many more clients/patients (on average) could they see a day? (capacity) __________________________________________________________________________________ I know there is probably a pretty wide range, but what is the average worth for one patient visit? (ROI) __________________________________________________________________________________ WHY is your Non-Medical facility a better choice for someone? (subheadline) __________________________________________________________________________________ Have your practitioners/healers gone through any type of board certifications? Are they professional and courteous? __________________________________________________________________________________ How far would you someone be willing to travel to visit your facility? (other directories/reach) __________________________________________________________________________________ What other ways do you try to promote your facility now? (continuity of ad messages) __________________________________________________________________________________ What is the main theme of your other advertising? Do you have any copies of ads I could look at? ____________________________________________ _____________________________________ Note: Continue to ask additional follow-up questions as well as confidence and convenience factor questions