1. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 1 Writing Reports and Proposals

2. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 2 Learning Objectives Explain how to adapt to your audiences when writing reports and proposals Name five characteristics of effective report content List the topics commonly covered in the introduction, body, and close of formal reports

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 3 Learning Objectives List six strategies to strengthen your proposal argument Identify five characteristics of effective writing in online reports Briefly describe three report elements that can help readers find their way in long documents

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 4 Reports and Proposals Be sensitive to their needs Build strong relationships Control style and tone

5. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 5 Sensing Audience Needs The “You” attitude Sense of etiquette Positive emphasis Bias-free language

6. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 6 Building Relationships Language Content Credibility

7. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 7 Controlling Style and Tone Formal and informal tone –Information –Situation –Report length –Audience

8. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 8 Composing Reports and Proposals The introduction: context, subject, purpose, main ideas, and tone Body sections: presentation, analysis, interpretation, and support Concluding section: benefits, main points, structure, and action items

9. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 9 Drafting Report Content Accurate Complete Balanced Clear and logical Documented properly

10. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 10 Report Introduction Authorization Scope of Coverage Sources and Methods Limitations Opportunity or Purpose Background Terms and Definitions Report Organization

11. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 11 The Report Body Explanations of problem or opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis of potential actions Advantages, disadvantages, costs, and benefits

12. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 12 The Report Body Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Support for conclusions and recommendations

13. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 13 The Report Closing Summary Conclusions Recommendations Action plans

14. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 14 Content of Proposals The AIDA Plan –Introduction –Body –Closing

15. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 15 Strategies for Success Demonstrate your knowledge Provide concrete examples Research the competition Offer a workable proposal Relate to needs of the audience Package your proposal attractively

16. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 16 Proposal Introduction Problem or background Proposed solution Scope or delimitations Organization

17. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 17 The Proposal Body Proposed solution Work plan Qualifications Detailed costs

18. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 18 The Proposal Closing Key points Benefits and merits Qualifications Commitment

19. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 19 Drafting Online Content 1.Build trust with intended audiences 2.Adapt content for global audience 3.Use in a concise, skimmable format 4.Compose effective links 5.Use search engine optimization

20. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 20 Collaborating on Wikis Forgo traditional expectations Edit and improve each other’s work Use templates and formatting options Apply the appropriate tools Practice in the “sandbox”

21. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 21 Three-Step Wiki Process Creating a wiki Adding content Revising content

22. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 22 Guiding the Readers Headings and links Transitional devices Previews and reviews

23. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 14 - 23 Technology for Reports and Proposals Templates Embedded and linked documents Electronic forms Electronic documents Multimedia documents Proposal-writing software