1. Product Packaging

2. Labeling - Brand  Labels serve to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop and evaluate the product.  The label is likely to be the first thing a new customer sees and thus offers their first impression of the product.

3. Labeling - Descriptive  The label provides customers with product information to aid their purchase decision or help improve the customer’s experience when using the product.

4. Labeling - Descriptive  Care and use of product  Recipe’s or suggestions  Ingredients/nutritional information  Product guarantees  Manufacturer name and address  Weight statements  Sell by date  Warnings

5. Labeling – Grade & Laws  Grade - States the quality of the product.  Laws - In some countries many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information or including usage warning information (FDA).

6. Labeling Laws  Nutritional information  Cannot be false or misleading (FTC)  Care labels for clothing  Environmental claims  “Organic” (USDA)