1. HARNESSING THE POWER OF SOCIAL MEDIA IN THE FIRE SERVICE Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011

2. What is Social Media?

3. What’s The Point?

4. The Point is … Connecting Sharing Participating

5. What do these mean?

6. Facebook & LinkedIn  Manage events  Posts  Photos  Links  News, articles  Professional profile  Resume  Work connections  Online rolodex  Career builder  Networking FacebookLinkedIn Friends Fans Likes

7. Twitter  Messaging service known as microblogging …Communicate in 140 characters or less  Promotions, events  Most importantly  Start a conversation … what are you doing?  Create a voice – be an expert  Gain followers

8. Blogs  User-centered website  Prove yourself expert in your field  Post video, podcasts, photos  Feed to twitter  Subscribe via RSS  Find Blogs – Google Blog Search Blogger and WordPress

9. YouTube & Flickr  Post user-generated videos  Mainstream media  Public relations  Enhances Blog, Twitter feed  Profile  Friends  Groups (firefighter)  Stream to website  Share photos  Event Photos YouTube – VideosFlickr - Photos

10. RSS & Podcasts  Really Simple Syndication  No need to check for site updates  Subscribe to many sites  Syndicate to Blog, Twitter, Facebook  Digital media files – audio or video  Subscribe to podcasts via RSS  Listen/view on computer or MP3 player RSS FeedsPodcasts

11. Tools Used by Fire Service

12. Facebook  Fire departments, Fire associations, Government  Community outreach  Emergency preparedness  News, events, fundraisers  Recruitment  NFPA, FEMA, Brampton, Burlington, Toronto, Niagara Falls, Belleville

13. Examples of Facebook NFPA Brampton Fire

14. Twitter  Short posts 140 characters  Fire Department – emergency response, fire incidents, public safety messages, promo events  Citizens – emergency, disaster, fire, community  Searchtwitter.com – search on hashtags  Re-tweeting  Tweetdeck  Twitterfeed  Twitpic

15. Examples of Twitter

16. YouTube  Post fire department content – PSA’s, safety messages, recruiting, events  View videos by media, citizens on a local incident  Search channels – Barrie Fire, NFPA, FEMA  Search “your town” + fire.. Citizens may have taken video  Add to official website, blog, Facebook

17. Examples of YouTube Barrie Fire Channel FEMA Channel

18. RSS  “Subscribing” to content via RSS  Fire Dept. can add RSS link to official website, Blog, Twitter, Facebook, YouTube …  Podcasts – NFPA, FEMA, FireChief, Firehouse  Syndicated via RSS  Content “pushed to you” Podcast

19. Sites to Subscribe via RSS

20. Share Link http://www.getprepared.gc.ca/ Share Link

21. Layers of Presence & Accessibility Belleville Fire & Emergency Services Website Facebook Logo

22. Layers of Presence & Accessibility

24. Considerations with these tools …

25. Evaluate your message What are you trying to accomplish? What message are you conveying? Who will maintain information? How will you measure success? Choose tool to match message!

26. Keys to Consider Keys Points …

27. Guidelines, Permissions, Policies

28. Promotion

29. Risks / Barriers of Use

30. Leap of Faith … Just Try It !

31. Social Media Assignment 1.SearchTwitter http://search.twitter.com/http://search.twitter.com/ use #tags – #tsunami,#leafs, #yourcity (#Petrolia) 1.Facebook – set up an account www.facebook.com … be a friend to Brampton, Burlington, Niagara, Belleville Fire, NFPA, FEMA …follow their posts …comment back! www.facebook.com 2.YouTube – search for fires in your community – what are citizens posting? Check out channels – CTV, Barrie Fire, NFPA

32. Resources Add to Your Social Media Network: Barrie Fire Belleville Fire Brampton Fire Burlington Fire Niagara Falls Toronto Fire  Fire Chat – OFM Social Media links http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp  Social Media & Fire Service Part I-III Ontario Fire Service Messenger by Martha Murphy  Sticks & Stones by Larry Weber  Brampton Fire - Phillip Shuster www.brampton.ca www.brampton.ca  Charlotte Fire Dept – Mark Basnight http://markbasnightcfdpio.blogspot.com/ http://markbasnightcfdpio.blogspot.com/

33. Thank You … Questions? martha.murphy@wst.gov.on.ca