3. The Making of Lotto Max

4. After 1 Year… +100% on Fridays +30% vs. Status Quo +14% Profit vs. LY

5. New Record!

6. 16 Jackpot Winners 202 Maxmillion Winners

11. Sharing our approach

14. Change Collaboration Consequences

16. June 2006

17. ILC Strategic Planning Meeting

18. Canada Big Lotto Sales & Profits

23. Great Bear Lake Great Slave Lake Winnipeg Lake Winnipegosis Lake Athabasca Lake Nipigon YUKON ALBERTA BRITISH COLUMBIA NORTHWEST TERRITORY MANITOBA ONTARIO SASKATCHEWAN QUEBEC NEWFOUNDLAND NOVA SCOTIA NUNAVUT Beauton Sea Davis Strait Pacific Ocean VANCOUVER ISLAND Hudson Bay Labrador Sea NEW BRUNSWICK Baffin Bay James Bay Gulf of St. Lawrence Prince Edward Island Whitehorse Yellowknife Edmonton Victoria Regina Winnipeg Quebec Ottawa St. John's Halifax Fredericton Toronto Iqaluit Canada

24. what’s best for the country?

25. 25 THE PATHFINDERS

26. Our Group Mantra WWBD?

27. R&D Process research concepts research concepts

28. Big Jackpots AND Lots of $1M Prizes

29. Debating the Details

31. Back to the Regions Internal & Shareholder Approvals More Research Same Result

32. Great Bear Lake Great Slave Lake Winnipeg Lake Winnipegosis Lake Athabasca Lake Nipigon YUKON ALBERTA BRITISH COLUMBIA NORTHWEST TERRITORY MANITOBA ONTARIO SASKATCHEWAN QUEBEC NEWFOUNDLAND NOVA SCOTIA NUNAVUT Sea Davis Strait Pacific Ocean VANCOUVER ISLAND Hudson Bay Labrador Sea NEW BRUNSWICK Baffin Bay James Bay Gulf of St. Lawrence Prince Edward Island Whitehorse Yellowknife Edmonton Victoria Regina Winnipeg Quebec Ottawa St. John's Halifax Fredericton Toronto Iqaluit Canada

33. Unintended Consequences

34. Researched Cannibalization = 7% Measured Cannibalization – Base & Roll 1 = ~ 10% – Roll 2 & Roll 3 = 20%-30%

36. On the Road Again…

37. Set the Stage Work as One Fix the Rest Later

38. thank you