1. DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids <5 years 20% Couples 56% White Collar 21% Blue Collar 72% are Main Grocery Buyers Average HH income $99.4K p/a 15% have kids under 5 in the home Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) ; Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people ATTITUDES & ACTIVITIES Children influence the shopping experience as these consumers spend more when kids come along. Mobile usage and the wish to change careers is more prominent. Time poor and on the run. On weekends they visit café’s, restaurants and bars/clubs. They are likely to go the gym. Activities throughout the year focus on night clubs, a study/course work, kids schoolwork, theme park and rock/pop concerts. PEOPLE 18-54 3,597,000 PEOPLE (78% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 63 % 63% are heavy outdoor consumers PEOPLE 18-54

2. MEDIA AND OUTDOOR BEHAVIOUR Outdoor attitudes/opinions 57% notice brand advertising on large billboards 54% say billboard advertising is easy to understand whilst driving 56% say large billboards capture my attention when driving 55% can’t miss big billboard signs 48% can’t help notice advertising around the airport 49% can’t help notice advertising on busses 44% notice advertising on big billboards on my way to the shopping centre Commuting to work/study 62% travel by car (alone or car pool) 19% take the bus 23% use the train 5% use the tram/light rail 27% travel an hour or more Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) ; Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people PEOPLE 18-54 3,597,000 PEOPLE (78% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 62% TRAVEL BY CAR PEOPLE 18-54

3. PURCHASE & INTENTION BEHAVIOUR Cars 1 in 4 intend to purchase a car in the next 12 months 44% intend to purchase a used car / 41% a new one 1 in 2 intend to spend over $20k on their next car Toyota, Holden, Ford and Mazda are most popular car makes to be considered Finance 15% intend to change their main bank in the next 6 months – ANZ, NAB and CBA are top three considered banks. 59% own a credit card - 40% of CC owners spend $1000+ p/m on their card 17% are intending to purchase a house in the next 12 months 54% are intending some sort of renovation on their house in the next year PEOPLE 18-54 Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) ; Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people PEOPLE 18-54 3,597,000 PEOPLE (78% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 22% OWN A TABLET PC AND 73% USE/OWN A SMARTPHONE