1. Nike + Joe Halo Nolan Amos

2. What is it?

3. Impact

4. Pros vs. Cons

5. Marketability “In less than six months, Nike+ users have logged more than 3 million miles and there are over 3 million Plus-ready shoes in the global marketplace; we expect that number to double by the year end.” – LC Angel ( Senior Editor ilounge)

6. Comparable to: Garmin Forerunner 305 – $200 Battery life 10 hours GPS capabilities Virtual partner Upload to computer Heart rate monitor Cyclometer Water resistant weighs 2.72 ounces Nike + - $30 Battery life 8 hours No GPS Yes Yes plus other websites Yes with purchase of strap No Foot Pod is but ipod is not 3.56 ounces (ipod touch)

7. Works Cited http://forums.nike.com/ann.jspa?annID=216 http://www.techdigest.tv/2008/09/galleries/5_best_and_5_wo.php?pic=3 http://www.examiner.com/fitness-in-houston/fun-ways-to-track-your-fitness-nike-plus http://nexus404.com/Blog/2011/01/17/nike-gps-iphone-app-features-social-tagging-nike-plus-gps-new-feature-lets-you- tag-your-friends-for-friendly-physical-competition/ http://nexus404.com/Blog/2011/01/17/nike-gps-iphone-app-features-social-tagging-nike-plus-gps-new-feature-lets-you- tag-your-friends-for-friendly-physical-competition/ http://gadgets.boingboing.net/2009/04/28/how-nike-plus-is-hel.html http://www.squidoo.com/garmin-forerunner-305-gps-receiver-review-does-it-deserve-its-bestseller-status http://www.gpsinformation.org/grogan/forerunner305/forerunner305review.html http://www.amazon.com/gp/product/B004D4Y37U/ref=pd_lpo_k2_dp_sr_1?pf_rd_p=486539851&pf_rd_s=lpo-top-stripe- 1&pf_rd_t=201&pf_rd_i=B000JVFKH8&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0QP5595EX5V8M670B1SG http://www.amazon.com/gp/product/B004D4Y37U/ref=pd_lpo_k2_dp_sr_1?pf_rd_p=486539851&pf_rd_s=lpo-top-stripe- 1&pf_rd_t=201&pf_rd_i=B000JVFKH8&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0QP5595EX5V8M670B1SG http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/ http://www.amazon.com/Garmin-Forerunner-Receiver-Heart-Monitor/dp/B000CSWCQA http://www.gpsinformation.org/grogan/forerunner305/forerunner305review.html http://www.apple.com/ipodtouch/specs.html https://buy.garmin.com/shop/shop.do?pID=349