1. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. T HE B AKERY S ALES C YCLE AND D AY P ARTS Chapter Thirteen

2. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. C HAPTER O VERVIEW Major Selling Seasons Minor Selling Seasons and Events Promotional Events Wedding Season Black Swan Events Day Parts

3. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. M AJOR S ELLING S EASON Super Bowl Mardi Gras season Valentine’s Day Easter Graduation season Dog daze/picnic time Back to school Halloween Thanksgiving Christmas

4. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. M INOR S ELLING S EASONS AND E VENTS New Year’s Epiphany – Twelfth Night Martin Luther King Day Presidents’ Day Fat Tuesday St. Patrick’s Day St. Joseph’s Day Cinco de Mayo Mother’s Day Memorial Day Flag Day Father’s Day 4th of July Labor Day Day of the Dead – Nov. 1 Sporting seasons

5. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P ROMOTIONAL E VENTS National _____ Day Sporting seasons

6. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. W EDDING S EASON Year round Wedding cake order forms Wedding cake contract

7. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. B LACK S WAN E VENTS Random events –William and Kate’s royal wedding –Hailey’s comet –The Olympics – new stars –U.S. presidential elections

8. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. D AY P ARTS Creating New Day Parts Cross Promotion Renaming to reinvent