1. 1 The Murphy Agency 3 2 1 HubSpotter Since June 30 www.themurphyagency.com John Murphy: President Number of HubSpotter Powered Clients : Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July

2. Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. What is Inbound Marketing? – why is Inbound Marketing necessary to be successful in business today? What is HubSpot? – How does HubSpot help your customers do inbound marketing more effectively?

3. How does having an agency partner add value to your HubSpot experience? – Training in using the software and learning the methodology – We can help customize HubSpot ToFu content and produce other graphics for their site – Content creation! How do you help your customers succeed with HubSpot? How does it ensure long-term, sustainable success with Inbound Marketing

4. 4 The Murphy Agency G P C T 3 2 1 Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot Double revenue in 18 months. Get 6 clients on retainers. Hire more people. Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter

6. Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

7. 7 The Murphy Agency Favorite HubSpot Resources 3 2 1 Personal Coaching during Onboarding Online Training Resources HubSpot-related LinkedIn Groups Specific Sales Methodology Training

8. 1 Personal Coaching during Onboarding

9. 2 Online Training Resources

10. LinkedIn Resources: Groups for VARs to Join – Lots of good information gets shared here. 3 HubSpot-related LinkedIn Groups

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12. Best LinkedIn Group to monitor when onboarding! 3

14. Having a proven sales process handed to you is huge! Specific Sales Methodology Training

15. I created binders for the slides I downloaded to act as study guides.

16. I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

17. Check Us Out: www.themurphyagency.com