1. XL External Digital Public Relation “ a new way to amplify corporate reputation” September 3, 2015 Presented by Turina Farouk

2. 2 59.643.000 Voice+SMS+Data +4G LTE Telco Company Number of Subscribers Product Brand XL at a Glance

3. 3 INDONESIA SOCIAL MEDIA USERS www.sosmedtoday.com

4. 4 CUSTOMER BEHAVIOUR AIDA AISAS Attention Interest Desire Action Attenttion Interest Search Action Share more active NOW PREVIOUS things indonesian do using internet social media instant message reading news data browsing streaming video source: cnn indonesia

5. Hybrid Media 5 MEDIA TRANSITION Social Media FURTHER - FASTER SPECIFIC TARGET Online M e d i a CONVENTIONAL MEDIA

6. 6 COMBINED PR CHANNELS Traditional PR Digital PR morning newsblogger email social messenger product shotinstagram news clipnews link twitter feed televisionyoutube XL sheet or press releaseinfographic

7. 7 STUDY CASE Now available in 8 cities Jakarta, Surabaya, Medan, Jogja, Bogor, Lombok, Denpasar, Bandung 2G Up to 64 Kbps Voice - SMS 3G Up to 7,2 Mbps Data Transfer 4G Up to 100 Mbps Higher Data Transfer

8. 8 2010201320142015 Conv. PR PR Value 5.026.033.750 Conv. PR Digital PR Conv. PR Digital PR Conv. PR Digital PR STUDY CASE PR Value 21.100.000.000 attended by Minister of ICT 1.200.000 tweets + 3 weeks PR Value 21.100.000.000 attended by Minister of ICT +5.645 tweets for 2 days PR Value 2.583.972.000 attended by Minister of ICT +1.000.000 tweets for 2 days #lovelombok trending topic

9. 9 4G Issue Conven tional Public Relation The actual battlefield for PR 1.Educating Market 2.Build Ecosystem Faster (DNA) 3.Higher Engangement 4.Accelerating Regulation Digital Public Relation DIGITAL PR IMPACT FOR 4G

10. 10 4G IMPACT FOR DIGITAL PR Press Conference Meet up Video Conference Press Release TextMultimedia Release Experience Video360 Video Social Media Type

11. Thank You So, Are You Ready For 4G? Thank You TURINAF@XL.CO.ID