1. Slide 9.1 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.1 The market for ‘Real Brew’ draught beer

2. Slide 9.2 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.2 Maintaining equilibrium following a shift in the demand curve

3. Slide 9.3 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.3 Movement to a new equilibrium

4. Slide 9.4 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.4 Unstable cobweb

5. Slide 9.5 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.5 Stable cobweb

6. Slide 9.6 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.6 The market for Football Association Cup Final tickets

7. Slide 9.7 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.7 Entry preventing pricing

8. Slide 9.8 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.8 Short-run average cost curves and the price mark-up

9. Slide 9.9 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.9 Mark-up to achieve profit targets: (a) profit target per unit of sales; (b) profit target volume from total sales

10. Slide 9.10 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.10 The stages of a product’s life cycle

11. Slide 9.11 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.11 First-degree price discrimination

12. Slide 9.12 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.12 Profit maximisation with first-degree price discrimination

13. Slide 9.13 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.13 Second-degree price discrimination

14. Slide 9.14 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.14 Profit maximisation under third-degree price discrimination

15. Slide 9.15 Worthington, Economics for Business, 2 nd edition © Pearson Education Limited 2006 Figure 9.15 Price discrimination allowing a firm to make a profit