1. kbh 10-10-07 Advance Information for New Sony “Larger Venue” Projectors NOT FOR PUBLICATION For authorized Dealers and Integrators only

2. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 What are “Larger Venues”? Larger Classrooms: 65 to 150 seats Mid-size Auditoriums Corporate Board Rooms and Training Rooms Pre-show material at Movie Theaters Museum exhibits Event Centers and Ballrooms Key Application: “Larger Venues”

3. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Feature Set Driven by Application Application NeedFeatures Included to Meet Needs Larger screens, ambient lightHigh brightness: 6000 – 7000 Lumens The show must go on!Dual lamps Need to show HD ContentNative widescreen: WXGA and 2K models Mounting often within roomQuiet operation, attractive design Installation-friendlyHidden cabling, powered lens shift, zoom and focus, full range of optional lenses, tilt-free Maintenance-friendlyFilter life matches Lamp life, no-dismount lamp and filter changes, full network management functions, lamp memory User-friendlyExcellent image, with vivid, accurate colors, high contrast, perfect picture muting, full network control with content delivery over IP.

4. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 New Sony Solution: F300 Series Two new projector models, using common chassis Both models use same lenses, lamps, and filters Both models have same connections and network functions VPL-FW300 Wide XGA Model: 1366 x 800 (sometimes called WXGA+) 7000 Lumens Tentative List Price: $ 24,000 VPL-FH300 Full 2K HD Resolution: 2048 x 1080 6000 Lumens Tentative List Price: $ 39,000

5. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Both models use new BrightEra™ inorganic panels 6000lm 2K HD 2048x1080 (1.19”) 7000lm WXGA 1366x800 (1.22”) Latest Generation Sony Imagers

6. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 2-Lamp System Prevents Blackouts Both models use a 2-lamp opposing design Essentially eliminates total lamp failures during use Opposing design allows projector tilting for mirror or other uses User has choice of lamp modes Lamps

7. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 User-selected Lamp Mode Description Brightness (WXGA) [High /standard] Brightness (HD) [High /Standard] Lamp Replacement Interval [High /Standard] two lamp Both lamps active 7000 /5600lm 6000 /4800lm 1500 /2500H fixed lamp 1 Lamp 1 only 3500 /2800lm 3000 /2400lm 1500 /2500H fixed lamp 2 Lamp 2 only 3500 /2800lm 3000 /2400lm 1500 /2500H auto one lamp On startup, selects either lamp 1 or lamp 2, whichever has the fewest usage hours 3500 /2800lm 3000 /2400lm 3000 /5000H Lamp Modes and Expected Intervals

8. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 FX52 1 ： 1.55-1.62 1 ： 1.9-2.3 1 ： 3.35- 4.94 1 ： 1.1 FE40 series 1 ： 1.9-2.4 1 ： 3.4-5.04 1 ： 0.8 1 ： 2.4- 3.5 F300 series Initial offering will include 5 lens choices Lens changes are fast and easy – Bayonet-type mount Lens coverage is improved over previous projector series 1 ： 0.8 1 ： 1.9-2.3 1 ： 2.3-4.0 1:4.0-8.0 1 ： 1.5- 1.9 Best Optional Lens Offering Ever No gaps from 1.5 to 8!

9. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Specifications - 1 LCD panel1.22-inch WXGA LCD Panel (1366x800x3) 1.19-inch HD LCD Panel (2048x1080x3) Brightness (tentative)7000lm (WXGA) 6000lm (HD) Lamp275W lamp x 2 Lamp life1500 (High) / 2500 (Standard) hours LensPowered Zoom / Focus / Shift (V&H) Throwing Distance4.2-5.5m / 100” (using standard zoom lens) Screen Coverage 40 to 600” (measured diagonally) Acceptable SignalsComputer: Up to UXGA 60Hz Video: 15kHz RGB/Component 50/60Hz, Progressive Component 50/60Hz, DTV(480/60i/60p, 575/50i/50p, 720/60p/50p, 1080/60i/50i/60p/50p) Composite Video, Y/C Video Power ConsumptionMaximum: 1kW Standby: 15W Low: 0.5W Dimension (WxHxD)Round: φ699mm/27.5” Height: 298mm/11.7” With Lens protrusion: 785mm/30.9” Mass about 30 kg /66 lb

10. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Specifications - 2 Inputs / Outputs Video Composite Video : BNC S-Video : mini DIN 4 pin INPUT AAnalog RGB : D-sub 15 pin INPUT BAnalog RGB : D-sub 15 pin INPUT CAnalog RGB/Component : 5 BNC INPUT DDigital RGB : HDMI (HDCP) INPUT EOptional board slot  Optional HD/SDI Card fits here INPUT FNetwork : RJ45 OUTPUTMonitor Out:D-sub 15pin Control REMOTERS-232C : D-sub 9 pin CONTROL S IN/PLUG IN POWERMini Jack NETWORKRJ45

11. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Lamp Memory New Sony Patented innovation Memory for Lamp timer is located on the lamp itself No need to ever manually reset lamp timer Lamps that are moved will retain accurate time readings

12. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Lens Shift Gives Installation Flexibility Shift : 0 Shift : 3/5 V (floor installation) Screen center & Lens center Vertical shift (side view H.shift=0) V Shift : 0 – 3/5V Shift : 3/5 V (Ceiling installation) 1V H Shift : 1/10 H Screen center & Lens center & Set center Horizontal shift (top view) 1H 1/2 V 1/10 V +

13. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Cable Management Physical design includes provisions for cable management Cleaner, effective installation Control Panels are on the sides for ease of installation Control panel covers then hide and protect the connections Routing channels carry cabling up to the mounting point Compatible with cable-hiding mounting systems Cable management

14. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Pre-Sales Activities Advance information briefings Advance information materials Sales Samples arrive mid-November Very limited – only two units for USA Demonstration strategy Tied to other events: e.g., GV Expo in Washington DC “Road Show” events in key locations Separate communication shortly Contact your AM for proposal support

15. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 THANK YOU Thank you for your time!

16. LCD Projectors Marketing Not for Publication Authorized Use Only kbh 10-10-07 Summary: VPL–FW300 and VPL–FH300 New “Larger Venue” Projector Models Designed for lecture halls, auditoriums, museums, ballrooms Dual-lamp design and inorganic imagers for reliability Same size, appearance, lamps and filters for both versions VPL-FW300 7000 lumen WXGA (1366 x 800) VPL-FH300 6000 lumen 2K HD (2048 x 1080) Designed for in-room mounting Very quiet, unique attractive appearance, hidden cabling Install- and Maintenance-friendly Full range of optional lenses; powered zoom, focus, and shift Full connectivity including content over IP and optional HDSDI Tentative List: WXGA, $24,000 2K HD, $39,000