1. TRANSPARENCY & INTERACTIVY Getting to know us

2. *1. Informal bios of EB members with a photo that reveals an aspect of their lives and personalities.

3. *2. Daily “Quick Thought” with observations and reflections on news and life that reveal EB members’ personalities and allow reader feedback. Possibly printed in paper, as well. *3. Set up a standing “Ask the Board” box for e- mailed questions and post answers. *4. Set up “Editorial Page Blog” to explain thought processes, decisions, voting and possibly a short dissenting opinion.

4. *5. “Instant Opinion” for breaking news and instant feedback. *6. Seek opportunities for radio & TV appearances by EB members to promote newspaper and increase credibility. *7. Add reader members to EB to help inform the paper’s opinion and to serve as community ambassadors, who’ll illustrate that the board is open to all views and isn’t taking orders from corporate headquarters.

5. Assessing transparency & interactivity 1. Set goals for page views/responses to Quick Thoughts, Instant Opinions, Ask the Board and Editorial Page Blog. 2. Set goal for increased EB public and media appearances.

6. USE OF TEXT MESSAGING FOR INTERACTIVITY 1.Invite readers to submit phone numbers for data base. 2.Send out “Question of the Day” and invite responses to be post online 3.Invite text messages in response to Letters to the Editors, editorials, etc. to be posted online. 4.Reverse publish when possible/appropriate.

7. 5.Use as promotional tool to invite readers’ opinion content. 6.Invite text messages and photos for breaking news and interactive maps. 7.Promote/market initiative in high school and college newspapers/hangouts, public transportation.

8. Examples Mudyard “Mudface” Schoblewocker IV is editorial page editor of the Gumshoe Gazette. He writes each day’s five editorials, edits letters to the editor and delivers the morning newspapers on routes 1, 12 and 17. Mudyard likes to relax by practicing fire-breathing with neighborhood kids. Call him with questions about editorials, letters and garbage pickup. [Cute photo of Mudface practicing firebreathing.] Contact: Mudface.ShoblewockerIV@gazettetteoid.com, (123) 456-7899. Mudface.ShoblewockerIV@gazettetteoid.com Meet the Editorial Board

9. Today’s Quick Thought Matricide is not a laughing matter, despite recent ads for a movie that contains disturbingly bloody depictions of chainsaw-wielding, free-porn-reading goons who train cute puppies to round up hot squirrels. ‘Horrible, awful scenes of gore” Fortunately, the movie is just a bad dream. No mothers, puppies, squirrels or chainsaws are harmed. One goon suffered a paper cut. Doesn’t matter. I wouldn’t take my goldfish to see such a reprehensible piece of googlish gore. -- Mudface Schoblewocker, March 15, 6:56 a.m. ** Give your response by clicking here. Comments so far: 98,875

10. Ask the Editorial Board The 6.2 members of the Gumshoe Gazette Editorial Board welcome your questions about the opinion section. Click here to send an e-mail. We’ll respond by e-mail and also may include responses in the Editorial Blog. Warning: Our automatic filters will screen ads for FREE PORN or abusive language. We have no FREE NUDE PHOTOS of our editorial board. Do not attempt to post links to FREE PORN or anything resembling FREE PORN or to use banned words, including … Links to FAQs: -- How to submit a letter. -- How to send comments by text message. -- How to meet with the editorial board. -- How to …

11. Editorial Board Blog Readers diss today’s editorial. 7:12 a.m., March 5, 2008 What do you think of tomorrow’s editorial topics? 5:39 a.m., March 5, 2008 Ex-cop, retired subway worker join editorial board. 4 p.m., March 4, 2008 ‘Running Phreddy Phogbutt column was mistake,’ editor says. 3:57 p.m., March 4, 2008 CNN leader’s advice: ‘Drop some science on us.’ 1 p.m., March 4, 2008 Board member explains opposition to Gravel endorsement. 11:14 a.m., March 4, 2008 Editorial Board votes 3.2 to 3 to endorse Mike Gravel. 9:30 a.m., March 4, 2008

12. Question of the Day Should Mayor Larry Reisman ban dogs from city parks? Text response to 999-888-7777 or click here. Yesterday’s responses: What’s your favorite table game? Is Scrabble still relevant? 11,382 responses.