1. Your Clothes Speak For You… Send The Right Message!
Fashion Design, Textiles and Merchandising

2. First impressions are made within the first few seconds!
Words
Verbal communication +
Behavior
Non-verbal communication (behavior & manners)
Personal Appearance
Non-verbal communication (clothing & grooming)

3. Types of Communication
Verbal Communication
Tone, choice of words, sounds
Non-Verbal Communication
Behavior and Manners
Body Language
Clothing
Grooming

4. Non-Verbal Communication
Behavior and Manners
Polite, appropriate, people want to be around you
Body Language
Eye contact, facial expressions, posture
Clothing
Most obvious, consider color, neatness, style for self and occasion
Grooming
General appearance, neat & clean, hair, teeth, nails, breath, make-up

5. Two Types of Messages Intended Message: Actual Message:
What you want others to receive
Actual Message:
What others actually receive

6. Examples of Messages Given Through Clothing
Personality
Outgoing/shy, talkative/quiet, confident/unsure
Emotions
Happy, sad
Self-concept
Positive = take pride in appearance
Negative = appearance not important
Values
Beliefs
Occupation
Status

7. Messages can be misinterpreted Stereotypes
Why is non-verbal communication not always accurate in determining what type of person someone is?
Messages can be misinterpreted
Stereotypes
Unconsciously group people according to their appearance

8. Appearance and clothing send a message –
make sure it is the message you want other to receive!