1. 120 Exchange Street Portland Maine www.criticalinsights.com 1 October 2010 Maine Voter Preference Study – Wave III Prepared for: Maine Today Media October 13, 2010 Focus Groups  Surveys  Public Opinion Polling 120 Exchange Street, Portland, Maine 04101 Telephone: 207-772-4011 Fax: 207-772-7027 www.criticalinsights.com

2. 120 Exchange Street Portland Maine www.criticalinsights.com 2 October 2010 Introduction

3. 120 Exchange Street Portland Maine www.criticalinsights.com 3 October 2010 Method & Approach A random, statewide poll of 605 registered likely voters across Maine was conducted on October 10 th and 11 th as a follow up to earlier measurements conducted for Maine Today Media in mid- and late-September, respectively. As with prior waves of measurement, the survey instrument was developed by Critical Insights, in collaboration with Maine Today Media. Live interviews were conducted by telephone using a computer assisted telephone interviewing (CATI) system. In order to qualify for inclusion in the survey, respondents had to: –Be a registered voter in the State of Maine; –Indicate that they voted in the most recent Presidential election in November 2008; and –Claim they were likely to vote in the upcoming election on November 2 nd. Subsequent analysis and compilation of data was also prepared by Critical Insights. –Results presented in this report are based on statistically weighted data to reflect the gender, age, and geographic distribution of Maine voters. –A complete profile of survey respondents may be found at the conclusion of this document. Sample SizeData Collection Period Margin of Error Length of Interview 90%95% 605October 10 th and 11 th, 2010 ±3.4±4.0 8 minutes

4. 120 Exchange Street Portland Maine www.criticalinsights.com 4 October 2010 Highlights

5. 120 Exchange Street Portland Maine www.criticalinsights.com 5 October 2010 Key Takeaway from Wave III Question 1 Currently, a majority of voters claim that they support the development of a resort casino in Oxford (53% to 43%). This is an issue where there appears to be polarized levels of support and opposition and relatively little indecision at this point. –However, while currently only 4% of likely voters claim to be undecided on this ballot question, close to two-in-ten voters will only “probably” vote either for or against the measure. –These levels of soft support and opposition suggest that sentiments could shift in the final weeks of the campaign. –Support for the resort casino is highest among men, younger voters, those with less than a college degree, and political Independents.

6. 120 Exchange Street Portland Maine www.criticalinsights.com 6 October 2010 Key Results

7. 120 Exchange Street Portland Maine www.criticalinsights.com 7 October 2010 Stated Voter Intentions on Question 1 “Do you want to allow a casino with table games and slot machines at a single site in Oxford County, subject to local approval, with part of the profits going to specific state, local and tribal programs?” If you were voting tomorrow, please tell me how you would vote: Yes or No. Would you say you would Definitely or Probably be voting [yes/no]? [If “Don’t know” or “Not sure”] Are you leaning ‘yes’ or leaning ‘no’? AGGREGATED TOTALS % Yes53% No43 Don’t know4

8. 120 Exchange Street Portland Maine www.criticalinsights.com 8 October 2010 Trends in Stated Voter Intentions on Question 1 “Do you want to allow a casino with table games and slot machines at a single site in Oxford County, subject to local approval, with part of the profits going to specific state, local and tribal programs?” If you were voting tomorrow, please tell me how you would vote: Yes or No. Would you say you would Definitely or Probably be voting [yes/no]? [If “Don’t know” or “Not sure”] Are you leaning ‘yes’ or leaning ‘no’?

9. 120 Exchange Street Portland Maine www.criticalinsights.com 9 October 2010 Voter Intentions on Question 1, by Voter Subgroups Note: Results according to self-reported income do not include respondents who refused to specify an income (33% of sample). Support for Q1 is highest among men, younger voters, and less highly-educated voters. Meanwhile, opposition is most robust among women, older residents, and more affluent voters.

10. 120 Exchange Street Portland Maine www.criticalinsights.com 10 October 2010 Voter Intentions on Question 1, by Political Subgroups Support for Q1 is robust among Unenrolled voters. Results are similar across political ideologies.

11. 120 Exchange Street Portland Maine www.criticalinsights.com 11 October 2010 Respondent Profile: Wave III

12. 120 Exchange Street Portland Maine www.criticalinsights.com 12 October 2010 Respondent Gender and Age Could you tell me how old you are? % 18 to 44 years old42% 45 to 64 years old41 65 years old or over17

13. 120 Exchange Street Portland Maine www.criticalinsights.com 13 October 2010 Family Status Do you have any children, age 18 or younger, living with you at home? What is your current marital status? % Married75% Single12 Divorced5 Widowed4 Living as part of a couple2 Don’t know/Refused2

14. 120 Exchange Street Portland Maine www.criticalinsights.com 14 October 2010 SES: Level of Education & Income What is the highest grade or year of regular school or college that you have completed? % High school or less26% Post high school, technical2 Some college22 College degree34 Some graduate school2 Graduate school degree13 Other2 And which one of the following broad groups includes your entire household’s approximate total yearly income before taxes? % Less than $25,0008% $25,000 to just under $50,00017 $50,000 to just under $75,00017 $75,000 to just under $100,00014 $100,000 or more11 No answer/Refused to specify33

15. 120 Exchange Street Portland Maine www.criticalinsights.com 15 October 2010 Political Party and Ideology In what political party are you registered to vote? % Democratic34% Republican33 Unenrolled/Independent25 Green Ind. or other party2 Don’t know/Refused5 Thinking about your political leanings, would you say you are…% Very conservative16% Somewhat conservative26 Moderate30 Somewhat liberal17 Very liberal6 Don’t know/Refused5