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Published byAnnabel Rodgers Modified over 9 years ago
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The AccuComfort ™ Opportunity Improved Customer Experience Enhanced Profits
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3 If you sell 2-stage and modulating furnaces, why wouldn’t you offer the same options for cooling? 2 Stage / Modulating Furnace 92% Base 95% Single Stage 97% 2-stage, VS 97% Modulating 2 Stage / Modulating AC - HP 13 SEER Base 15 SEER Energy Star Min 16 SEER 2-Stage 20 SEER Variable Speed Consumers Want Options
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7 What’s more profitable?? Silver SI System Cost$2,000 (Includes Silver SI Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat) Misc. Material $500 (permit, metal, commissions, etc) Labor $900 (18 man hours at $50/hr) HARD COST$3,400 Sell at 30% Margin$4,858 Gross Profit$1,458 Overhead Costs at 28%$1,360 NET Profit $98 Platinum ZV System Cost $6,117 (Includes Platinum Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat) Misc. Material $600 (permit, metal, commissions, etc) Labor $900 (18 man hours at $50/hr) HARD COST $7,617 Sell at 40% Margin$12,695 Gross Profit $5,078 OH Costs at 28% $3,554 $1,524 NET Profit $1,524
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8Footer It Starts by Offering It! Silver SI System At 30% Gross Margin, Breakeven = $66,666 Must sell 13 Systems at an average of $4,858 to break even AccuComfort ™ System At 40% Gross Margin, Breakeven = $50,000 Must only sell 4 Systems at an average of $12,695 to break even $20,000 Monthly Overhead
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9Footer Is AccuComfort ™ Affordable? System Sell = $12,695 5.9% Interest ‑ $223/month ~ OR ~ 48 Month, No Interest ‑ $265 month
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10Footer What’s Your Story?
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11Footer American Standard A$$ET September 23-26, 2014 "I can't say enough good things about the training...even though it was 17 years ago I still use the techniques I learned. I have been consistent with $1.3 mil per year with the exception of last year which I sold $1.5 mil." Todd Howlett - Associate Thermal Flo, Inc. "I have been selling in northern Utah for about 3 years now. Since going to The ACT Group classes consistently in the spring and fall I have doubled my sales every year; this year I should quadruple my sales with the practice and the tools that The ACT Group has given me. Thanks so much." Tony Bassett - Sales Consultant Robert Love Inc. "Sold a $12,000.00 system, nearest competitor was $7,500.00. Customers were overwhelmed with the possibility." Paul Freeman - Comfort Consultant GR Freeman Heating and Cooling
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12Footer An AccuComfort™ Consumer Value Proposition Starts by Offering It
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