1. Social Sharing and Employee Advocacy Boone Co National Bank - Feb 27, 2015

2. Engaged employees that are driven by passion and are tied to the company and its success. They are usually the leaders when it comes to creative and innovative thinking and help propel the company toward its future. Who are Employee Advocates?

5. 50% of employees want to share news and information regarding their company. Social Media and Sales Quota

6. 90% of consumers trust product or service recommendations from people they know. Source Nielsen Global Online Consumer Survey

7. The ultimate goal of employee advocacy is to authentically deepen customer relationships and be a better business.

8. Employee Advocacy Strategy Boone County National Bank

9. Company Social Media Maturity Scale

10. Get to know employee perceptions of current social media policy – Identify strengths, weaknesses and fears What kind of social media platforms do they use? What is their skill level? What drives them to share brand content? Survey

11. Provide social media training for all employees Develop and deepen employee social media expertise Clearly communicate expectations – Ensure They Know it’s 100% Opt-In – Remove employee fear of doing something wrong – How, why & when they should communicate Showcase the benefits – Build BCNB brand – Build their personal brand – Incorporate with Existing Internal Programs (Referral programs) – Let them know they have a voice internally Enable employees to grow as advocates Education

12. Lunch Sessions: 5 part series 15 min trainings* $1875 for 5 sessions 5 Minute Fridays: 5 minute sessions* Webinar series $250 per session *At least one session should be with bank compliance department True Media Training

13. Reward everyone who attends the training Establish a contest to reward employees that share most bank content with their followers Provide additional “high level” training to those invested & show most promise as employee advocates Reward

14. Identify the three types that grow into model employee advocates: – Those sharing high quality info – Those trending / popular – Thoughtful writers creating content Nurture

15. Stress authenticity and personalization – Allow employees how to have their own “voice” when posting bank content Provide a central hub of shareable info – Make it easy to share relevant & appropriate content Enable

16. True Media can host a site of shareable bank content BCNB could post/edit the content on the micro-site Site could be setup so employees can share easily on their social networks BCNB Content Hub

17. Increased awareness of program – Training feedback assessment Clicks – UTM strings to track sharable content Increase in bank mentions on social media Increase in employee referral program participation Performance Metrics