1. The RSVP Follow Up Plan Keeping your Registrants Interested

2. You have a follow up plan in place for attendees (it is the first thing you should do when implementing the Presentation strategy) You have a presentation to present and brand you as an expert You have a way to promote the event to get Butts In the Seat How do you ensure your registrants will show up?

3. By having an RSVP Follow Up Plan Your target registered because they have “Good Intentions” of learning about your subject But lets face it, an Agents “good intentions” may be short lived Your RSVP plan will help you turn their “good intentions” into “Good Actions”

4. Just like your Follow Up Formula you must incorporate the 3 steps of Follow Up 1. Email 2. Greeting card 3. Phone call There is only a slight difference in what you say

5. Email – 3 emails = confirmation, reminder, confirmation Send a confirmation email as soon after registering as possible The confirmation email will include: Thank you Reinforce their Good Intentions Event Details Specific Instructions

6. Hello Freddy, Thank you for registering for the How to use Facebook to Farm your Neighborhood. Your seat is saved. Congratulations for taking action on your business. Only the most successful take steps to work ON their businesses instead of IN it. Make sure to put January 6 th at 12:00pm on your calendar. You don’t want to miss this opportunity to create a Social Media strategy that works. The training class will help at Possitanos Itallian restaurant 1122 Tampa Rd. Palm Harbor, 34684. If you have any questions before the class, please feel free to call me at 747-221-6649. I look forward to helping you grow. Paul Baxter Legacy Financial 747-221-6649 P.S. If you think this class would benefit any of your colleagues please feel free to share the class information or have them call me.

7. Send a reminder email about 1 week from the Presentation date The reminder email will include: Reminder of event details Reinforce their Good Intentions Thank them again

8. Hello Freddy, Just a quick reminder about the How to use Facebook to Farm your Neighborhood class. If you have not already, make sure to put Tuesday, January 6 th at 12:00pm on your calendar. In case you missed it the class will be at Possitanos Itallian restaurant, 1122 Tampa Rd., Palm Harbor 34684. Thank you again for the opportunity to help you grow your business. You have made a commitment to invest your time in learning strategies that will help you get more buyers and sellers. My commitment to you is to help you with that in any way I can. I look forward to helping you grow. Paul Baxter Legacy Financial 747-221-6649 P.S. If you think this class would benefit any of your colleagues please feel free to share the class information or have them call me.

9. 2 nd Confirmation should be sent the day before the presentation The 2 nd Confirmation will include: Reinforce their Good Intentions Event Details

10. Hello Freddy, I am looking forward to seeing you tomorrow at 12:00pm at Possitanos Itallian restaurant. In case you need it the address is 1122 Tampa Rd., Palm Harbor 34684. Please feel free to call me if you need directions. Statistics show that 90% of homes are sold by 10% of the Real Estate Agents. I believe that is because most spend time working IN their business instead of ON it. I am glad to know you are one who is taking steps to work ON your business. I look forward to seeing you tomorrow and helping you grow. Paul Baxter Legacy Financial 747-221-6649 P.S. If you have any dietary restrictions please let me know and I will inform the restaurant of your needs.

11. Greeting Card – Send this as soon after they register as possible More like a Save the Date Still send this as a greeting card (will ensure it gets opened) You are not sending this in hopes they will hang it on the fridge or tack board, but simply to “touch” the registrant in a way that differentiates you (they expect the email NOT the card)

12. Hello, Thank you and congratulations, your seat is saved for the How to use Facebook to Farm your Neighborhood class. Class Details: Tuesday, January 6 th 2015 12:00pm to 1:00pm Possitanos Itallian Restaurant 1122 Tampa Rd. Palm Harbor, FL. 34684 I look forward to helping you work ON your business instead of IN it. Paul Baxter P.S. If you think this class would benefit any of your colleagues please feel free to share the class information or have them call me.

13. Phone Call – Make this call 24 to 48 hours before the class Have a “this or that” option (reason for calling) DO NOT say “calling to confirm you will be coming” Calling to confirm they will attend gives them an opportunity to back out (created by YOU) If they want to back out, let it be their idea not yours, asking if they are still coming implants the idea that it is ok if they don’t come

14. Hey Freddy, this is Paul Baxter with Legacy Financial. I am getting all set for tomorrows class and wanted to touch base with you to find out, do you want the Chicken or the Fish for lunch tomorrow?(pause for appropriate response) Great I have you down for the chicken. I am looking forward to seeing you and helping you work ON your business instead of IN it. Bye! *do you prefer regular or decaf *do you prefer red or white wine *do you drink regular or diet soda *do you prefer donuts or bagels ect………….

15. Bonus Ninja Tactic – Send a Text Message the morning of the Presentation (if it’s a breakfast or coffee event, do it the evening before) You can use callfire.com for bulk texting You can use Google Voice (5 at a time)

16. Hey there. Just wanted to make sure you have the address for todays class on using Facebook to Farm your Neighborhood. It is 1122 Tampa Rd. Palm Harbor 34684. The restaurant is Possitanos. I am looking forward to helping you work on your business instead of in it.

17. Deploy this plan to make sure you keep your agents interest level high Remind them of their Good Intentions Differentiate yourself with a high level of communication These steps will help you more easily develop a relationship Therefore helping you more easily get LOANS!!!!!

18. A few extras Projection screen and Projectors

19. Make your fun chochkees branded to YOU

20. Create the atmosphere you want (fun is a feeling we as humans remember)

21. Tomorrow…….another Done-4-U Presentation