1. 7 Sins of Memory 1. Transience Rapid loss of memory over short periods of time Decay Failure of information to be transferred into long-term memory

2. 7 Sins of Memory 2. Absentmindedness Memory loss from failure to pay attention Encoding breakdown that prevents information from becoming represented in short-term memory

3. 7 Sins of Memory 3. Blocking Inability to remember needed information, such as failing to recall the name of a person you have just encountered Inability to retrieve information from long-term memory

4. 7 Sins of Memory 4. Misattribution Assigning a memory to the wrong source, such as falsely thinking that the events in a dream have taken place Retrieval of incorrect information

5. 7 Sins of Memory 5. Suggestibility Developing false memories for events that did not occur due to exposure to misleading information Encoded information becomes integrated with stored information

6. 7 Sins of Memory 6. Bias Influence of current beliefs or feelings on our reconstruction of the past Retrieval of information from long-term memory is biased by our current thoughts and feelings

7. 7 Sins of Memory 7. Persistence Memory intrusion The imposition of unwanted or disturbing memories that we would like to forget, such as repeatedly remembering an event that caused us shame Uncontrollable retrieval Post-traumatic stress disorder