1. CENSUS 2010 LET’S MAKE IT COUNT ! Promoted By: MACOMB COMPLETE COUNT COMMITTEE

2. COMPLETE COUNT COMMITTEE Sectors of Macomb community represented: Sectors of Macomb community represented: WIU WIU Community Schools Community Schools Churches Churches Housing Authority Housing Authority Local Industry Local Industry Landlords Landlords Chamber of Commerce Chamber of Commerce Service Organizations Service Organizations Print & Electronic Media Print & Electronic Media City Council & Staff City Council & Staff TASK IS TO GET THE WORD OUT ON CENSUS! TASK IS TO GET THE WORD OUT ON CENSUS!

3. Quick Census Facts Complete count mandated by U. S. Constitution every 10 years Complete count mandated by U. S. Constitution every 10 years Original purpose was to determine congressional representation Original purpose was to determine congressional representation Census now used for an amazing range of information gathering tasks Census now used for an amazing range of information gathering tasks Only comprehensive way to know where the nation as a whole is headed; identify trends Only comprehensive way to know where the nation as a whole is headed; identify trends It is strictly confidential It is strictly confidential

4. 2010 CENSUS SURVEY FORM Long form eliminated for 2010 Long form eliminated for 2010 Now 10 basic questions per resident Now 10 basic questions per resident Printed in multiple languages; will have forms in Spanish available in Macomb Printed in multiple languages; will have forms in Spanish available in Macomb “Be counted” assistance centers will be at City Hall and in Student Union at WIU “Be counted” assistance centers will be at City Hall and in Student Union at WIU Forms mailed out in about mid March; return date is April 1 st ; there will be individual follow ups on non returns Forms mailed out in about mid March; return date is April 1 st ; there will be individual follow ups on non returns

5. Why It Matters to City of Macomb Various funding sources for the City are dependant on Census counts Various funding sources for the City are dependant on Census counts Sales Tax Sales Tax Motor Fuel Tax Motor Fuel Tax State Use Tax State Use Tax These funds supply City with approximately $120/person each year These funds supply City with approximately $120/person each year An undercount of only 100 persons would result in City losing $12,000/year for the next 10 years; or $120,000 total ! An undercount of only 100 persons would result in City losing $12,000/year for the next 10 years; or $120,000 total !

6. OTHER LOCAL ENTITIES DEPENDING IN PART ON CENSUS DATA Macomb Public Schools Macomb Public Schools Direct student programs and services Direct student programs and services Macomb Public Library Macomb Public Library Purchase of books; staffing & operating hours Purchase of books; staffing & operating hours MADECO MADECO Demographics vital to business recruitment/retainage Demographics vital to business recruitment/retainage McDonough County Community Services McDonough County Community Services Home weatherization, heating assistance grants Home weatherization, heating assistance grants McDonough County Public Housing McDonough County Public Housing General funding allocations General funding allocations

7. ADDITIONAL VITAL USES OF CENSUS INFORMATION Federal & State Redistricting Federal & State Redistricting Eligibility for a number of grant programs Eligibility for a number of grant programs Land use and infrastructure planning Land use and infrastructure planning Targeting of marketing efforts or specialized service programs Targeting of marketing efforts or specialized service programs Private business locations & expansions Private business locations & expansions Identification of societal change; positive or negative, for informed decision-making Identification of societal change; positive or negative, for informed decision-making

8. State Perspective For a period of several decades, population (and money) have been proportionately shifting from the Macomb area to: For a period of several decades, population (and money) have been proportionately shifting from the Macomb area to: Chicagoland Chicagoland St. Louis Metro East St. Louis Metro East Champaign-Urbana, Bloomington-Normal Champaign-Urbana, Bloomington-Normal Parts of greater Peoria and Rockford metro areas Parts of greater Peoria and Rockford metro areas Other isolated “pockets of growth” in Illinois Other isolated “pockets of growth” in Illinois

9. NATIONAL PERSPECTIVE For a period of several decades, population (and money) have been proportionately shifting from the State of Illinois to places such as: For a period of several decades, population (and money) have been proportionately shifting from the State of Illinois to places such as: Arizona Arizona North Carolina North Carolina Texas Texas Colorado Colorado Nevada Nevada California California Georgia Georgia Florida Florida

10. WHAT YOU CAN DO TO HELP AVOID THE POTENTIAL LOSS OF RESOURCES 1) Recognize the importance of the Census to us on a local level 2) Complete & send back survey form and be sure to count everyone you legally can 3) Encourage others to do the same 4) Notify city if you believe someone is not being counted, (be as specific as possible) 5) Pick up brochures or fliers; educate yourself