1. Chapter 2 Persuasive Communication

2. Copyright © Houghton Mifflin Company. All rights reserved. 2- 2 What is Persuasion? Persuasion is the art of getting people to give a fair hearing to ideas that differ from their own.

3. Copyright © Houghton Mifflin Company. All rights reserved. 2- 3 Opportunities for Persuasion In the classroom In the workplace In the community In relationships

4. Copyright © Houghton Mifflin Company. All rights reserved. 2- 4 How to Be Persuasive Respect your audience Understand your audience’s viewpoint(s) Begin on a point of agreement Acknowledge unpleasant facts and make appropriate concessions Apply the Golden Rule Keep your expectations modest

5. Copyright © Houghton Mifflin Company. All rights reserved. 2- 5 Strategy for Persuasive Writing Step 1: State what you think and why you think it Step 2: Consider how those who disagree might receive your view Step 3: Arrange your ideas and draft your presentation Step 4: Check your draft for matters of style Step 5: Check your draft for grammar, usage, punctuation, and spelling

6. Copyright © Houghton Mifflin Company. All rights reserved. 2- 6 Strategy for Persuasive Speaking Step 1: State what you think and why you think it Step 2: Consider how those who disagree might receive your view Step 3: Arrange your ideas and draft your presentation Step 4: Create note cards Step 5: Rehearse using an audio or video recorder

7. Copyright © Houghton Mifflin Company. All rights reserved. 2- 7 Keys to Effective Speaking Delivery Avoid distracting verbal mannerisms Avoid distracting physical mannerisms Finish each sentence before starting another Speak loud enough to be heard and separate your words Maintain a moderate pace Achieve vocal variety Make eye contact with your audience Forget yourself and focus on your message

8. Copyright © Houghton Mifflin Company. All rights reserved. 2- 8 Guidelines for Group Discussion Prepare in advance Anticipate disputes Leave private agendas outside Cooperate with the leader Listen to others Understand before judging Be balanced in your judgments Be courteous Contribute but don’t dominate Be alert for insights from others