1. 1 Mad Men & Mad Women of Advertising Research Free Sites and Sources for Marketing Research and Statistics

2. 2 Special Libraries Association - 2011 Conference June 15, 2011 RODALE, INC. Krista Pegnetter, MLIS, MBA Research Librarian Krista.Pegnetter@rodale.com

3. 3 Our Products Magazine Brands Books Micro Sites

4. 4 Our Mission Rodale inspires and enables people to improve their lives and the world around them

5. 5 Headquarters and Satellite Offices Emmaus, PA New York City Detroit Chicago San Francisco Los Angeles Ventura

6. 6 Our International Footprint GLOBAL PRESENCE 81 international editions 50+ countries 54+ million readers 40+ websites

7. 7 The Library’s Users Daily: The Rodale Library disseminates marketing/industry news as well as fulfilling complex reference requests

8. 8 Free Marketing Sources Marketingcharts - http://www.marketingcharts.com/ Trendwatching Trend Briefing - http://www.trendwatching.com/briefing/ Slideshare - http://www.slideshare.net/ Nielsen - http://blog.nielsen.com/nielsenwire/ Gallup polls - http://www.gallup.com/Home.aspx Gallup Well-being index - http://www.gallup.com/poll/wellbeing.aspx Harris Interactive - Clickz Stats & Tools - http://www.clickz.com/stats Mashable - http://mashable.com/ Examples of Industry-specific Foodnavigator (U.S. version) - http://www.foodnavigator-usa.com/ FiercePharma - http://www.fiercepharma.com/ Automotive Digest - http://www.automotivedigest.com/

9. 9 http://www.marketingcharts.com/

10. 10 Example: compilation of trend data

11. 11 http://www.slideshare.net/pro_accounts

12. 12 Example: Industry Media/Publishing O’Reilly Media The Science of Social Media: How to engineer contagious ideas (96 pages)

13. 13 Trend Briefing, May 2011 (available as PDF) http://www.trendwatching.com/briefing/

14. 14 Nielsen Media blog http://blog.nielsen.com/nielsenwire/

15. 15 Example: Oprah’s Book Club Top 10

16. 16 Note: Nielsenwire vs. regular Nielsen press releases

17. 17 http://www.gallup.com/Home.aspx

18. 18 Example: Well-Being Index http://www.gallup.com/poll/wellbeing.aspx

19. 19 Note: The Well-Being Index can be searched by geography

20. 20 http://www.harrisinteractive.com/NewsRoom/HarrisPolls.aspx

21. 21 Example of tables provided

22. 22 http://www.clickz.com/stats

23. 23 http://mashable.com/

24. 24 Tips Sign up for email newsletters, RSS feeds, etc., which may be more targeted than reading the entire site regularly Majority of the sites mentioned here have a search function Don’t discount press releases, as many provide key data points White papers are often long press releases, but can provide good info Many market research firms are based in the U.K., be sure to check Contracts may prevent sending info from in-house sources, but these are clear

25. 25 THE END Krista Pegnetter krista.pegnetter@rodale.com