1. 1 Modern Marketing Strategies Presented by Josh Williams Electronic Marketing Presentation // December 19, 2006

2. 2 The Background Story JAM360: Two businesses that merged as one JAM is a full service agency that has been established for over 15 years 360id is a boutique design studio specialising in websites, corporate id & AV presentations We officially became JAM360 when I started with the business in April My role is to manage the 360id side of the business and integrate the online and offline world of marketing for our clients I am heavily involved with both client service and production Some projects I have worked on include: -Website Design-Photography-Audio / Visual productions -Creative Advertising-Interior fit-outs-Corporate Identity -Vehicle Signage -Mobile Marketing-Brand consultancy Electronic Marketing Presentation // December 19, 2006

3. 3 How I can help IMFS 1. Consultancy Service – gain an understanding a specific marketing problem or objective 2. Create a solution – no matter how big or small the brief! I can develop a unique marketing strategy to achieve a your desired goals and objectives 3. Implement strategy – Once I have presented my solutions and they are approved, I will work directly with you until the project is complete. 4. Measure ROI – every project is different; but no matter what the strategy involves every client wants a return on investment and we provide as much as possible to create accountability in the process 5. Provide ongoing support – I am interested in developing long term relationships with clients rather than quick band-aid solutions. Most clients continue to do business with us long after the original strategy is implemented. Electronic Marketing Presentation // December 19, 2006

4. 4 The new era of marketing A lot has changed in the advertising world since the rise of the Internet and online marketing. New marketing technologies allow for more dynamic interaction between the elements of your marketing mix. WEBSITE PRESSSIGNAGE EMAIL MARKETING SMS MARKETING DIRECT MAIL Electronic Marketing Presentation // December 19, 2006 STATIONERYRADIO TV SEARCH ENGINES

5. 5 The benefits of this approach: Greater accountability for clients to measure performance of marketing Using marketing as an investment rather than an expense We develop a system that grows with the business over time Allows for smarter and more targeted marketing – easy market segmentation Any business can service it’s client’s better by implementing these systems Excellent return on investment – rather than a direct return we develop systems to engage an audience, increase sales and build customer loyalty for ongoing results that grow with your business Electronic Marketing Presentation // December 19, 2006

6. 6 How can we apply this to IMFS? As previously discussed, I have developed a new marketing strategy for the IMFS website and the new branding for IMFS should: Be integrated between online and offline media (website and print) Be generating more enquiries through effective ‘search’ marketing Be building a database of potential clients for ongoing communication Set the standard for integrated online marketing in Perth Electronic Marketing Presentation // December 19, 2006

7. 7 What are the steps we need to reach these objectives? Finalise the new brand / identity Develop integrated online / offline strategy Track and Measure performance of campaign Electronic Marketing Presentation // December 19, 2006

8. 8 Electronic Marketing Presentation // November 30, 2006 Now – lets look at the new website proposal!

9. 9 Thank you for your time Electronic Marketing Presentation // November 30, 2006