2. INCREASE YOUR BUDGET – Without a Vote

3. Private Funding – How are we doing? Source – IACVB’s 2003 CVB Organizational & Financial Profile Report (Modified) CVBs with Budgets Under $1 Million: –93.7% from Public Funding ($538,648 Ave.) –6.3% from Private Funding ($36,227 Ave.) CVBs with Budgets between $1 & $5 Million: –89.0% from Public Funding ($1,966,286 Ave.) –11.0% from Private Funding ($242,809 Ave.)

4. Primary Source of Public Funding CVBs with Budgets under $1 Million –Room Tax (90.5%) –Nothing else is even close CVBs with Budgets between $1 & $5 Million –Room Tax (80.6%) –Nothing else is even close

5. Primary Sources of Private Funding (CVBs with Budgets under $1 Million) Membership Dues ($14,722 Ave.) Coop Advertising ($6,842) Event Hosting (4,146) Other ($3,953) Service Fees ($3,367) Print Advertising ($2,633) Investment Income ($2,454) Donated (non-cash) Services ($1,163) On-Site Merchandise Sales ($1,020) Promotional Participation ($871)

6. Primary Sources of Private Funding (CVBs with Budgets under $1 Million, Continued) Publication Sales ($120) Web Site Advertising/Links ($0) E-Commerce Merchandise Sales ($0) Ticket Sales ($0) Convention Registration ($0) Registrar Assistance ($0) Convention Services ($0) Chamber of Commerce ($0) Building Revenue ($0)

7. Primary Sources of Private Funding (CVBs with Budgets between $1 & $5 Million) Membership Dues ($46,634 Ave.) Coop Advertising ($37,419) Other ($27,848) Print Advertising ($24,351) Promotional Participation ($20,349) Building Revenue ($14,800) Service Fees ($14,183) Donated (non-cash) Services ($11,248) Event Hosting ($10,722) Investment Income ($9,649)

8. Primary Sources of Private Funding (CVBs with Budgets between $1 & $5 Million, Continued) On-Site Merchandise Sales ($7,744) Publication Sales ($6,120) Convention Services ($5,722) Web Site Advertising/Links ($3,337) Ticket Sales ($1,905) Chamber of Commerce ($494) Convention Registration ($152) Registrar Assistance ($113) E-Commerce Merchandise Sales ($19)

9. Springfield CVB 2005/06 Revenue Budget Total Revenue - $2,771,715 Public Funding - $1,931,000 - 69.7% –Room Tax - $1,471,000 – 76.2% –MDT Coop Funds - $460,000 – 23.8% Private Funding - $840,715 – 30.3%

10. Springfield CVB Private Funding Sources Coop Advertising ($320,000) –TV Partnership ($225,000) –Show-Me Springfield Print ($60,000) –Other Print ($35,000) Print Advertising ($181,000) –Visitor Guide ($130,000) –Coupon Booklets ($15,500) –Group Travel Manual ($14,000) –Meeting Planner Guide ($12,000) –Inquiry Envelope ($6,000) –Sports Facility Guide ($3,500)

11. Springfield CVB Private Funding Sources, Continued Other Advertising Revenue ($141,000) –Advertising Displays/Transparencies at Tourist Information Centers and Expo Center ($86,000) –Web Site Advertising/Links ($30,000) –Brochure Insertions ($25,000) Event Hosting –Wally Byam Caravan Club ($136,500)

12. Springfield CVB Private Funding Sources, Continued Miscellaneous Revenue ($33,415) –Sports Commission Management Fee/Membership Commissions ($11,995) –Souvenir Sales ($11,000) –Ticket Sales ($5,600) –Miscellaneous ($2,100) –Community Information Center Rack ($2,000) –Clipping Service Revenue ($720)

13. Springfield CVB Private Funding Sources, Continued Marketing Partnership Program – Membership ($24,000) Investment Income ($4,800)

14. Other Private Funding Used, Planned, or Considered 2005 Mid-Missouri Coop Advertising Campaign ($45,000) Other Market Specific Coop Advertising Airport Advertising Plasma TV Advertising Convention Tote Bag Advertising ($2,650) Web Site Map Advertising and/or Sponsorship Brochure Distribution Service Other Event Hosting Revenue Annual Banquet ($20,450) Golf Tournament

15. Other Private Funding Used, Planned, or Considered Information Center Sponsorship Graphic Design/Production Services Fulfillment Services Web Site Design Services Consulting Services Market Research Partnerships Hotel Statistics (Our version of the STAR Report) In-House Travel Agency

16. You CAN Generate Private Funding Most CVBs are funded by a tax the visitor pays – the hotel only collects it. In most cases, the attractions, restaurants, and other businesses get a “free ride.” A “pay to play” philosophy often separates “the wheat from the chaff.” You’re already doing most of the work on projects anyway - selling an ad or an advertising opportunity doesn’t create much more.