1. ADVERTISING from the 1950’s to the PRESENT in AMERICA Presented by Songul Atacan

2. Changes in Advertising in America 1950’s, 1970’s 1990’s

3. Pepsi Commercial 2002

4. According to the American Heritage Dictionary, Advertising is “The action of attracting public attention to a product or company,” by the use of mass media. According to the American Heritage Dictionary, Advertising is “The action of attracting public attention to a product or company,” by the use of mass media. Advertising What is advertising?

5. Pepsi Commercial 2002 1950’s – Conservative Approach 1950’s – Conservative Approach 1960’s – Open-minded Approach 1960’s – Open-minded Approach 1970’s – Anti-Establishment Approach 1970’s – Anti-Establishment Approach 1980’s – Provocative Approach 1980’s – Provocative Approach 1990’s – Active Lifestyle Approach 1990’s – Active Lifestyle Approach

6. Advertising American-Style advertising is a familiar topic for most people in the United States. American-Style advertising is a familiar topic for most people in the United States. Most people are not aware of how advertising was in the 1950’s and 1970’s. Most people are not aware of how advertising was in the 1950’s and 1970’s. Because of that reason, I will compare approaches to advertising in different decades. Because of that reason, I will compare approaches to advertising in different decades. Why Advertising?

7. Associate Degree in Advertising at The Advertising Arts College in San Diego. Associate Degree in Advertising at The Advertising Arts College in San Diego. I have worked for an advertising agency named, “Creative Adrenalin,” for six months. I have worked for an advertising agency named, “Creative Adrenalin,” for six months. Advertising My Background

8. I will compare 1950’s, 1970’s and 1990’s advertising culture in America. I will compare 1950’s, 1970’s and 1990’s advertising culture in America. 1. I will cover the advertising in the 1950’s. 2.I will talk about advertising in the 1970’s. 3.Lastly, I will finish with a look at how advertising is done in the 1990’s. Advertising Thesis & Preview

9. 1. Changes in the marketplace. 2. Changes in technology. 3. Changes in consumer behavior. What Affects Advertising in Whole Decades According to O’Guinn, there are three main influences on advertising:

10. The US economy saw a great expansion. The US economy saw a great expansion. There was a rise of household income. There was a rise of household income. There was more demand for consumer goods. There was more demand for consumer goods. Advertising in the 1950’s The Marketplace After World War II

11. Many ads were still in black and white. (Pic 1) Many ads were still in black and white. (Pic 1) (Pic 1) (Pic 1) Wide use of text. (Pic 2) Wide use of text. (Pic 2) (Pic 2) (Pic 2) Images were mostly hand-drawn. (Pic 3) Images were mostly hand-drawn. (Pic 3) (Pic 3) (Pic 3) Advertising in the 1950’s The Technology The mass use of television. (Next)

12. (Pic 1)

13. (Pic 2)

14. (Pic 3)

15. People were conservative. People were conservative. Family-oriented with traditional gender roles. Family-oriented with traditional gender roles. No racial ethnicities. No racial ethnicities. Advertising in the 1950’s Consumer Behavior The Baby Boomers (Pic 4 & 5) (Next)

16. (Pic 4 & 5)

17. Advertising in the 1970’s The Marketplace Oil Embargo and Shrinking Economy More foreign imports. More foreign imports. More consumer goods and choices. More consumer goods and choices.

18. More colored ads. More colored ads. More use of headlines. More use of headlines. More creative use of images. More creative use of images. There was still extensive use of text. There was still extensive use of text. The beginning of simplicity. The beginning of simplicity. Advertising in the 1970’s The Technology Photography becomes dominant (Next) (Pic 5) (Pic 6)

19. (Pic 5)

20. (Pic 6)

21. More women in the workplace. More women in the workplace. More minorities in the ads. More minorities in the ads. More permissive social and sexual attitudes. More permissive social and sexual attitudes. Advertising in the 1970’s Consumer Behavior Tremendous Social Changes (Pic 7) (Next) (Pic 8) (Pic 9)

22. (Pic 7)

23. (Pic 8)

24. (Pic 9)

25. Advertising in the 1990’s The Marketplace The Hi-Tech Boom A lot of product in the market. A lot of product in the market. A more competitive marketplace. A more competitive marketplace. More consumer spending. More consumer spending.

26. Digital art becomes more effective. Digital art becomes more effective. Graphic design becomes sophisticated. Graphic design becomes sophisticated. Branding becomes dominant. Branding becomes dominant. From headlines to slogan. From headlines to slogan. Logo becomes dominant. Logo becomes dominant. Recognizable product shapes. Recognizable product shapes. Advertising in the 1990’s The Technology Computer Software and Hardware (Next) (Pic 10) (Pic 14) (Pic 11) (Pic 12) (Pic 13) (Pic 15)

27. (Pic 10)

28. (Pic 11)

29. (Pic 12)

30. (Pic 13)

31. (Pic 14)

32. (Pic 15)

33. More personal freedom. More personal freedom. Praising individualism. Praising individualism. Equal Sexuality. Equal Sexuality. Advertising in the 1990’s Consumer Behavior Be Your Own Person and Having It All! (Pic 16) (Next) (Pic 17) (Pic 18)

34. (Pic 16)

35. (Pic 17)

36. (Pic 18)

37. SUMMARY First, I covered the 1950’s. First, I covered the 1950’s. Next, I talked about the 1970’s. Next, I talked about the 1970’s. Finally, I covered the advertising culture of the 1990’s. Finally, I covered the advertising culture of the 1990’s. I have talked about the difference in advertising culture between the 1950’s, the 1970’s and the 1990’s. Just think back to the Pepsi Cola Commercial in the beginning and see how advertising has changes is the last few decades.

38. Coca-Cola through the years 1950’s 1970’s1990’s

39. THE END