1. Guerrilla Web Strategy

2. Hi, I’m Leeanne Lowe :) Creative Director at Lovely www.lovelywebstuff.com

3. 1. Control Scope 2. Save Time 3. Reduce Costs 4. Good Client Relationship 5. Effective Online Presence 6. Better at Your Job

4. This is not graphic design

5. Discover Research Client Needs User Needs Define Overall Strategy Scope Content Architecture Design Interaction & Interface Visual Design Develop Prototyping Coding Testing Revisions Deploy Documentation Training Launch Measure

6. Website

7. Social Networks Search Engines Email Communications RSS Online Advertising Industry Specific Sites & Communities

8. Strategy is the foundation for creating any successful experience. Adaptive Path (www.adaptivepath.com)

9. Websites generally exist to serve one of two purposes: to make the company money or to save the company money. Jesse James Garrett, The Elements of User Experience

10. So what’s Guerrilla Web Strategy?

11. 1. Quicker 2. Less Resources 3. Cheaper

12. Formalize what you’re already doing

13. 1. Competitive Analysis 2. Decision Maker Interviews 3. User Research 4. Strategy Workshop

14. 1. Competitive Analysis 2. Decision Maker Interviews 3. User Research 4. Strategy Workshop aka Online Research aka Client Questionnaire aka User Questionaire aka Project Meeting

15. Competitive Analysis aka Online Research

16. Decision Maker Interviews aka Client Questionaire

17. User Research aka User Questionnaire

18. Strategy Workshop aka Project Meeting

19. Define aka Strategy Documentation

20. 1. Web Strategy Document 2. Scope Document 3. Search Engine Plan 4. Content Outline 5. Site Architecture Chart6. Creative Brief

21. Review aka Client Sign-off

22. Measure aka ‘Is this thing turned on’?

23. Urm, Why am I doing this again?

24. Questions?

25. View presentation again www.lovelywebstuff.com/guerrilla-web-strategy (urm, tomorrow)