1. Bas Van Helden Route Director Scotland-Belgium Maritime Transport: Scotland’s Sustainable Growth Opportunity The First MacKay Hannah Scottish Maritime Transport Conference

2. Norfolkline Group October, 2009 Developing the Motorway of the Sea between Scotland and the European Continent

3. Presentation, Edinburgh | October, 2009 Norfolkline Group - Historical Milestones 1973: The company was sold to Unilever and re-named Norfolkline 1950: Start of service by Dutch entrepreneur from Vlaardingen 1961: Norfolk lijn was officially founded 1996: RoRo vessels Maersk Importer & Exporter 2001: Purchase of Murfitts 1985: The company was bought over by A.P.Moller- Maersk Group 2000: Start of New Route ‘English Channel’ & passenger service 1998: Started ‘Daily Fresh’ as a JV with Post Kogeko & Visbeen 2004: Purchase of land in Vlaardingen 2005: AC Forwarding acquisition 2005: Norse Merchant acquisition 2006: Sale of Container Business 2006: Vlaardingen Terminal operational 2005: D-class vessels introduced 2006: Killingholme route established 2007: Focus on key priorities 2010 & beyond Continued growth 2009: Start-up new route Rosyth - Zeebrugge Our Future

4. Presentation, Edinburgh | October, 2009 Norfolkline – Ferry Division DUNKERQUE VLAARDINGEN HARWICH FELIXSTOWE ESBJERG DOVER BELFAST HEYSHAM LIVERPOOL DUBLIN KILLINGHOLME RoPax RoRo SCHEVENINGEN HEAD OFFICE IMMINGHAM ZEEBRUGGE ROSYTH

5. Presentation, Edinburgh | October, 2009 Characteristics European Freight ferry market Key long term trends in freight market: Macro-economic growth of countries Increased trade on a regional and global level Increased unattractiveness of road transport Governmental stimulation of short sea transport Hub & spoke concept in logistics Oil price development Containerization in some of the markets No. of freight units in million as projected in year 2016 Bridges in Western Scandinavia (around 2.2 million trailers) & the Eurotunnel (around 1.8 million trailers) are included Wild, G.P. 2007. ‘The Ferry industry to 2016, profiting from challenge and change

6. Presentation, Edinburgh | October, 2009 Market characteristics Scotland – Continent ferry market Ferry market characteristics Scottish RoRo market expected to range from 170.000 to 240.000 RoRo units in 2007 Geographical distribution: 43% Netherlands, 15% Belgium, 22% Northern France, 20% Western Germany Potential Scottish trade car market around 100,000 cars in 2007 In H1 2009 significant drop in RoRo volume - 20% to 30% YOY Economic characteristics Average GDP growth per year: 2% (until Q2 2008) Constant rise of economic export (2002 - 2007: GBP 9 bln) and manufactured export Major manufacturing industries in Scotland including food & drink industry, paper mills, car tires industry and chemicals

7. Presentation, Edinburgh | October, 2009 Impression Scottish Viking NorfolklineSuperfastPax details: - 800 passengers- 1600 passengers - 109 cabins- 161 cabins - 57 pullman seats- 72 pullman seatsFreight details: - 2250 lanemeter (120 trailers)- 1745 lm (80 trailers) - 120 trade cars- 70 trade cars - Around 30% lower fuel consumption

8. Presentation, Edinburgh | October, 2009 Benefits of MoS for road industry  Speed: - Comparable door-to-door transit time. - More reliable deliveries.  Costs: - Lower transport costs per ton product; - Unaccompanied trailers save vehicle costs.  Safety: - Low risk for damage by road accidents or for theft; - Operate legally regarding the maximum driving hours for drivers. - Reduction of many road kilometers.  Location: - Geographically favorable: Opening to the Benelux, North France, the Ruhr area and North German market; - Close to the major, densely populated and industrialized cities; - Good road and rail connections to all countries of Continental Europe; - Modern port equipment, recently established. - A large potential of skilled labor achieving high productivity.

9. Presentation, Edinburgh | October, 2009 Benefits of MoS for environment - Reduction of congestion by substituting freight transport by road, with transport by short sea; - The new route avoids heavily populated and congested areas like Newcastle, London, Leeds, Rotterdam and Amsterdam. - Road safety: through reduction of congestion a contribution is made to the reduction of road accidents. - The vessel to be employed for the service will use low-sulphur fuel. - Reduction of CO2 and other emissions on European soil. Vessels can transport larger quantities of freight more efficiently. The total amount of CO2-emission reduction due to the reduction in road km’s could go up to: 7 million kg per year

10. Presentation, Edinburgh | October, 2009 Consequences MoS for modal split Average kilometer saving / unit in UK = 409.9 – 72.2 = 337.7 km Average kilometer saving / unit on continent = 235.6 – 249.6 = - 14 km Average kilometer gain / unit at sea = 750.1 – 464.1 = 286 km Average kilometer saving / unit = 37.6 km Average road kilometers saved / unit = 323.6 km

11. Presentation, Edinburgh | October, 2009 Consequences MoS for modal split Total ton.road kilometers saved on annual basis = 100 million tKm Road CO2 saving/year Scotland – European Continent service = 7.3 million kg Total CO2 saving/year Scotland – European Continent service = 4.7 million kg Equivalent to: -Plane: 3000 flights to Australia -Car: 39.2 million kilometers = 1000x around the earth

12. Presentation, Edinburgh | October, 2009 Corporate Social Responsibility Companies should continuously focus on the creation of long-term value in three dimensions, which are People, Profit and Planet. Social Economic Council, 2000

13. Presentation, Edinburgh | October, 2009 Linking this to CSR – The generation approach Tools & Processes 3rd Generation Remoulding competitive advantage Multi-stakeholders standards and partnerships, institution building, competitive responsibility, oriented advocacy and public policy 2nd Generation Strategic Corporate Responsibility Product and process innovation, new business and corporate governance models, long-term sustainability 1st Generation Low-level business case Philanthropy, short-term risk management, industry standards Legal Compliance Business as usual Regulation, covering tax, health and safety, workers rights, consumer rights, environmental regulations Swift, T and S. Zadek. 2002. ‘Corporate responsibility and the Competitive Advantage of Nations.’ The Copenhagen Centre and AccountAbility Ist: Ferry industry Soll: Ferry industry

14. Presentation, Edinburgh | October, 2009 MoS Scotland – European continent Thank you