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Published byAugusta Kelley Modified over 9 years ago
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A Look Into The Crystal Ball: The Ready Mixed Concrete Industry In 2010 And Beyond Presented at the 46 th Annual NRMCA Business Administration Conference October 20, 2004
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Overview Cement Shortages Will Be Short-lived, Maybe Total Concrete Volume Could Reach 500M Yards Within the Next Few Years Consolidation Will Continue HR Will Continue to Be A Challenge More Sophisticated Marketing Will Play A Key Role In Growth
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Overview Mixers Will Continue to Become More Sophisticated Permitting And Compliance Will Become More Daunting Than Ever Technology Will Continue To Be The Key Driver in Efficiency Improvements
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Current Cement Shortages
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Cement Shortages Will Be Short-lived, Maybe The length and severity of the shortage will depend on the region However, an easing of the current crisis should occur over the next 6-12 months PCA sees a potential easing of shortage conditions in some regions during the fourth quarter, assuming a reduction in housing demand and increased import supply
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Long-term Cement Concerns Cement consumption last year was 107.5 million metric tons in the United States. Of that figure, only 84.3 million metric tons were produced domestically Over the next 5 years, domestic producers expect to expand production capacity by 17.6 million metric tons Greenfield Operations: 9.9 million metric tons Modernization: 7.0 million metric tons
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Long-term Cement Concerns These numbers indicate that total domestic production in 2010 will be approximately 101.3 million metric tons With the ready-mixed concrete industry consuming approximately 75% of the cement production in the US, our industry cannot sustain our current production levels, much less any growth, without historically high levels of imported cement
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Long-term Cement Concerns If the ready-mixed concrete industry achieves a 500M cubic yard production level in 2010, this translates into a requirement of 48.7 million tons of cement in excess of domestic production capacity at that time This means that imported cement will represent 32.4% of total domestic consumption, which is a record high percentage
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Long-term Cement Concerns Additionally, the economics of imported cement relies heavily on favorable ocean freight rates Current economic growth in China, and its corresponding demand for cement, creates some concern about the stability of future supplies of imported cement
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Imported Cement As a Percentage of Total Supply Since the early 1980s, imported cement has increased significantly as a percentage of total supply, regardless of US economic conditions Early 1980’s (recession):3% of Total Supply Latter 1980s:15-16% of Total Supply Early 1990’s (recession):6-8% of Total Supply 1998:24% of Total Supply 1999-2000:29% of Total Supply Today:22-24% of Total Supply
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Total Concrete Volume Could Reach 500M Yards by 2010 We have studied projections from several industry sources and examined historical rates of consumption growth to project ready-mixed concrete production in 2010 Our internal estimates indicate total US concrete production will range between a low of 434 million cubic yards to a high of 576 million cubic yards
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Total Concrete Volume Could Reach 500M Yards by 2010
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I know you are saying to yourself, “That is some crystal ball!” Based on a number of these data, it is reasonable to assume that production by the end of this decade COULD reach the 500M cubic yard mark Obviously, the higher the production potential, the greater impact the role of imported cement may have on our industry and its growth
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Consolidation Will Continue We estimate that more than 500 companies have been consolidated since the late 90’s Succession, estate planning, and a concentration of net worth in the family business will continue to motivate the sale of smaller producers to the larger ones The Top 25 producers in the US represent 50- 55% of total production in 2004
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Consolidation Will Continue The Top 25 producers in the US will represent 65-70% of total production in 2010 Of those, the Top 10 could command more than 50% of the market The smaller independents in local markets will find it more difficult to compete with larger, more sophisticated operations
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Consolidation Will Continue The exception will be the smallest producers in the smallest markets, who will be with us forever
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HR Will Continue to Be A Challenge More professional management will continue to find its way into the industry. College curriculums will continue to expand, and young talent will continue to become available (although the supply of talent may be outstripped by demand for years to come) While management may improve, hourly labor will continue to be a headache
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HR Will Continue to Be A Challenge The Wall Street Journal and USA Today have both written stories on the challenges of hiring truck drivers in just the past week, despite the number of lost jobs we have suffered in this last recession In markets with large pools of new immigrants, or with an ingrained blue collar culture, the problem will not be so acute
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HR Will Continue to Be A Challenge In markets where such pools don’t exist, the available labor pools will become even more challenging New initiatives, such as captive Driver Training Schools, outreach programs to local high schools, etc. will become a must for producers in the tougher labor pool markets
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More Sophisticated Marketing Will Play A Key Role In Growth The role of our state and national associations will continue to grow in educating the specifying community and consumers at large A continued effort to educate the industry to sell concrete, rather than price concrete, will be adopted and/or grown by the leaders in individual markets
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More Sophisticated Marketing Will Play A Key Role In Growth Continuing to educate the customer base at large of the benefits of concrete over asphalt will be critical in continuing to grow volumes at the national level
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Mixers Will Continue to Become More Sophisticated By 2010, new mixers being delivered without GPS tracking systems will be the exception, not the rule Truck tracking will be more accurate, translating into more efficient fleet utilization Electronic detection devices to measure slumps and quantities of water added at the job site will be commonplace (these are already in the market)
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Permitting And Compliance Will Become More Daunting Than Ever Federal EPA and state environmental compliance will continue to become more stringent in most states, and compliance costs will continue to escalate Environmental compliance costs may accelerate at the same percentage rates as recent increases in insurance, fuel, and cement
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Permitting And Compliance Will Become More Daunting Than Ever With new plants as unpopular as prisons and landfills, permitting for “greenfield” locations will become harder, and will probably be eliminated altogether in many large, urban markets In the face of permitting challenges, sited and permitted plants will continue to rise in value
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Permitting And Compliance Will Become More Daunting Than Ever The trend towards siting plants in aggregates suppliers’ yards will be one way around this issue
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Technology Will Continue To Be The Key Driver in Efficiency Improvements Wireless technology will be prevalent in all aspects of operations, from dispatch to batching to trucks and delivery Wireless technology will move and monitor gates, valves, conveyors, and other mechanical parts
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Technology Will Continue To Be The Key Driver in Efficiency Improvements The range of new computer and software will continue to grow at an exponential pace (Wally is next)
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Summary – Our Opinion Ready mixed concrete production will grow to 500 million cubic yards by 2010 An average yard of concrete will sell for $88.45 Fleet utilization will continue to climb due to technology Driver recruiting and training will grow to being the biggest challenge for many producers
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Summary – Our Opinion Environmental compliance costs will continue to climb, becoming one of the fastest growing costs by percentage Many of you will be more computer-literate than you are today Many of you will become better marketers Some of you will be living in Florida
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