1. Business Plan Presentation Corey Ragsdale, President

2. The Business Idea 100% pure, natural baby food purees Created to fill a gap in the industry Manufacturing/production business model

3. Who We Are Corey Ragsdale, President On staff nutritionist “Baby Chefs” – produce product

4. What We Need Online marketing campaign $5,000 investment

5. Market Analysis Market size determined B2C market Future B2B (distributors) Marketing personas

6. Market Research 10 question survey conducted “Concerned” or “not concerned” Pricing strategy developed Packaging type determined

7. Supply and Distribution Ship direct to customers Bulk purchase = discount to offset shipping Front end supply chain

8. Return Policy No returns – only refunds or replacements Customer satisfaction is #1

9. Product Pricing 3 ounce jar = $3.00 = 56.7% margin 6 ounce jar = $5.00 = 52.0% margin Acceptable margins 4% market share estimate

10. Company Goals Customer acquisition Sales amount Product quality

11. Online Marketing Keywords – high cost to acquire customer relative to product cost Online paid advertisements

12. Website Website created as customer interface for transactions and company information Link to website