1. Marketing School Nutrition Battle-tested ideas and insights

2. GOING TO GIVE YOU THE BENEFIT OF THE DOUBT let’s be honest – parents aren’t

3. Requires Strategy Winning Over Customers

4. Strategy: Play Offense Winning Over Customers Each day, THOUSANDS of parents are turning to Google for help on packing lunches. Why not eat ours? We started “bidding” to have our own ads show up on the results We kept our advertising to only show to people inside the district boundaries We wanted to insert ourselves into that conversation – because we wanted to tell our story!

5. Strategy: Play Offense Winning Over Customers

6. Strategy: Play Offense Winning Over Customers

7. Strategy: Inform Changing Perception

8. TELL YOUR STORY or someone else will

9. w w w. c u s d n u t r I t I o n. c o m