1. Oct-2009 the Galápagos effect By Dietmar Stöckl STT Consulting

2. Tin Can 7 - The Galapagos effect 2 The Galápagos Islands The Galápagos Islands (Archipiélago de Colón in Spanish) are a group of islands in the Pacific Ocean belonging to Ecuador. The islands are famous for having many native animals, including giant tortoises. These animals helped Charles Darwin make his theory of Natural Selection when he visited the islands in 1835 (Wikipedia).

3. Tin Can 7 - The Galapagos effect 3 The Galápagos Effect “If you are isolated long enough from outside forces, like species on the Galápagos islands, you evolve and are transformed into a new species, unlike those visible anyplace else”. http://trueslant.com/michaelzielenziger/2009/07/ 20/the-galapagos-effect/

4. Tin Can 7 - The Galapagos effect 4 The Galápagos Effect Two examples Japanese cellphones http://www.nytimes.com/2009/07/20/technology/20ce ll.html?_r=1 Healthcare industry http://www.fastcompany.com/blog/robert- fabricant/design-4-impact/mdr-tb-galapagos-effect- healthcare http://designmind.frogdesign.com/blog/mdr-tb-a- healthcare-crisis-of-our-own-design.html

5. Tin Can 7 - The Galapagos effect 5 The Galápagos Effect Laboratory medicine?