1. from content to customer and why should you care about content marketing

2. why should i care about content? ?

3. yikes! internet & digital devices ? “watching” football thanksgiving ‘13

4. what did these have in common?

5. we controlled our message aka brand control we controlled the conversation – one way conversation

6. why should i care about content? ?

7. whose brand is it anyway?

8. content + conversations = customers control the conversation ? website mobile video blogs social media facebook twitter pinterest you tube instagram four square email creative value

9. considerations do’s ? don’ts control - conversations choose - what fits comfortable – “you” curate - compelling confront – reputation community commodity calendar – lack of = chaos consistency – don’t forget connected – lose control create – for one channel

10. content helps manage change 2005 2013

11. available for content chat kristin sprague digital publisher furniture today c: (336) 423-2873 e: ksprague@progressivebusinessmedia.com @kpsprague