1. TECHNIQUES IN YOUR PSA PERSUASIVE TECHNIQUES

2. HOW CAN I MAKE THEM “SEE” IT? Persuasion can be visually created through: powerful images – video, photographs, artwork expressions on people’s faces use of color vs. black and white use of celebrities or admins (popular people in school) use of regular people clear calls to action

3. HOW CAN I MAKE THEM “HEAR” IT? Persuasion can be created through sound via: play on words repetition humor imperative commands music to create tone lyrics that add to meaning and/or tone tone of actor/narrator’s voices silence

4. WRITING A SCRIPT FOR YOUR PSA

5. STORY TREATMENT Research if needed. Very brief descriptions of what will happen in your PSA. You must create a well thought out Story Treatment in order to create a storyboard.

6. STORYBOARDING YOUR PSA

7. STORYBOARDING Remember that storyboarding isn't the way to write a movie. It's the way to visualize how actors, props, backgrounds & camera angles will fit together in any particular scene or sequence of shots. It's the visualization of your script. In other words, what you need before you get started is your script. No script, no storyboard.