Presentation is loading. Please wait.

Presentation is loading. Please wait.

THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU.

Published bySamuel Wiggins Modified over 8 years ago

Similar presentations

Presentation on theme: "THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU."— Presentation transcript:

1 THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU

2 Advantages Recognition Credibility Attractive Disadvantages Costly Overshadows product Overexposed Audience not receptive Risky Behavior UPS AND DOWN OF ENDORSERS

3 POSITIVE CELEBRITIES Michael Jordan Tim Tebow Michael Jordan Nicole Kidman Will Smith

4 CELEBRITY SCANDALS Lance Armstrong Charlie Sheen

5 WHY USE AN ANIMATED MASCOT More control No Scandals Cost less Recognition

6 WORKS CITED "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct. 2012.. Amadeo, Kimberly. "Tiger Woods Affair Scandal Economic Impact." US Economy and Business - US Economic Indicators - US Economic News. N.p., n.d. Web. 9 Oct. 2012.. "Charlie Sheen Hanes Commercial with Michael Jordan and Eric Price! - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012.. Mccarthy, Michael. "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct. 2012.. "Michael Jordan "Let Your Game Speak" Nike Commercial - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012.. "Nicole Kidman Omega watch ad, music: Simone White: Bunny In A Bunny Suit - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012..

Download ppt "THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU."

Similar presentations

Persuasive Appeals. Lets Review Logos – Logic – An appeal to logic or reasoning through use of evidence. Pathos – Emotion – Appealing to a listener through.

Persuasive Appeals. Lets Review Logos – Logic – An appeal to logic or reasoning through use of evidence. Pathos – Emotion – Appealing to a listener through.
Source, Message and Channel Factors © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Source, Message and Channel Factors © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
MEP315 SPORT, MEDIA AND CELEBRITY 9. CASE STUDY IV: TIGER WOODS.

MEP315 SPORT, MEDIA AND CELEBRITY 9. CASE STUDY IV: TIGER WOODS.
THE POWER OF THE BRAND SEM. WHAT IS A BRAND?  Brand: is all of the impressions and experiences consumers associate with a company, a product, or a service.

THE POWER OF THE BRAND SEM. WHAT IS A BRAND?  Brand: is all of the impressions and experiences consumers associate with a company, a product, or a service.
Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
How to Sell with Celebrities, (especially Tiger Woods) University of Navarra Sanjeev Nath.

How to Sell with Celebrities, (especially Tiger Woods) University of Navarra Sanjeev Nath.
Nike with sports star 발 표 자 : 김 의 성. Presentation order  1) the reason Nike hire famous player  2) Michael Jordan  3) Tiger Woods  4) advertisement.

Nike with sports star 발 표 자 : 김 의 성. Presentation order  1) the reason Nike hire famous player  2) Michael Jordan  3) Tiger Woods  4) advertisement.
Source, Message, and Channel Factors 6 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Source, Message, and Channel Factors 6 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Emerging Marketing Trends By Kevin Wowk & Mark Bignell.

Emerging Marketing Trends By Kevin Wowk & Mark Bignell.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:

ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
Product Differentiation and Branding Toby Boss ESU 6.

Product Differentiation and Branding Toby Boss ESU 6.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
By: Kiah Simon *Google Analytics. “Our mission has been to provide a single platform that advertisers and agencies have been asking for. Our promise has.

By: Kiah Simon *Google Analytics. “Our mission has been to provide a single platform that advertisers and agencies have been asking for. Our promise has.
CHAPTER 4 Marketing Products and Services Through Sports

CHAPTER 4 Marketing Products and Services Through Sports
What is Marketing Section 1.1. Goals / “I can…” Describe the basic concepts of marketing. Describe the basic concepts of marketing. Explain each part.

What is Marketing Section 1.1. Goals / “I can…” Describe the basic concepts of marketing. Describe the basic concepts of marketing. Explain each part.
Aleece Kopczenski Patti Thrall Leilei Zhang.  90 million a year in advertising  Tiger Woods lost 22 million dollars in endorsements in 2010 Tiger.

Aleece Kopczenski Patti Thrall Leilei Zhang.  90 million a year in advertising  Tiger Woods lost 22 million dollars in endorsements in 2010 Tiger.
The evolution of women in advertisements and magazines from the early 20 th century till recent time.

The evolution of women in advertisements and magazines from the early 20 th century till recent time.
 Get into groups of 4-5 ( A total of 5 groups)  Your group will be given a business scenario  Come up with 5 Short-Term and 5 Long- Term goals for your.

 Get into groups of 4-5 ( A total of 5 groups)  Your group will be given a business scenario  Come up with 5 Short-Term and 5 Long- Term goals for your.
The Internet and New Technologies Chapter 2. “We had a choice to enter the country and follow the law. Or we had a choice to not enter the country.” —Eric.

The Internet and New Technologies Chapter 2. “We had a choice to enter the country and follow the law. Or we had a choice to not enter the country.” —Eric.
Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Similar presentations

Ads by Google