1. We Recruited a New Member...Now What? Presented March 21, 2013

3. #1 Priority A member who attends, volunteers, buys, reads electronic emails, posts, etc. is more likely to stay with PDCA than one who does not. Member Engagement

4. Top 10 Ways to Engage New Members 1.New Member Welcome Kit 2.Welcome Email 3.Membership Card or Certificate 4.Welcome Call from Volunteer or Staff 5.Invite to a Local Meeting 6.New Member Survey 7.New Member Reception 8.Special Discounts on Purchases 9.New Member Follow-Up Email/Call 10.Regular Member Communications

5. PDCA National New Member Welcome Procedures Email Welcome Personal Phone Call Membership Kit Welcome Letter Certificate of Membership Membership Card PDCA Flyers PDCA Vehicle Decal

6. Top 10 Ways to Engage New Members New Member Welcome Kit Welcome Email Membership Card or Certificate Welcome Call from Volunteer or Staff  Invite to a Local Meeting  New Member Survey  New Member Mentor Program Special Discounts on Purchases  New Member Follow-Up Email/Call Regular Member Communications

7. Sample Orientation Plan When first notified of your new member, assign a Chapter Leader or member to extend the first “Welcome” to your Chapter by:  Calling the new member  Scheduling a meeting time with the new member to discuss your PDCA Chapter (if needed, this meeting could be held via phone conversation), discuss topics such as:  When and where Chapter meetings are held  Chapter governance, officers and positions  Chapter meeting agendas  PDCA National benefits  Dues or other financial commitments  Introducing and welcoming the new member at their first Chapter meeting  Following up after the chapter meeting, to see if there are any questions about the meeting or if they need any clarification  Add them to your member communication distribution list

8. Sample Mentor Program After reviewing the information on welcoming new members, follow the instructions of assigning a mentor with a new member:  Be certain you choose a reliable mentor, the mentor must accept the role and take responsibility for the position  Share the contact information of the new member with the mentor  During the first initial contact with your new member, share the Mentor’s contact information with them, explaining to them the mentor will be contacting them

9. Sample Mentor Program The responsibilities for a mentor are as followed:  Contact the new member, let them know you are there for them to answer any questions or share any information about PDCA  Check in with them before a chapter meeting; be certain they know the time and place and that they will be attending  Contact them after a chapter meeting, ask if they have any questions about the meeting or if they need any clarification  Periodically check in with your new member, encourage leadership and active involvement with in the chapter  Always be available for you new member, have a willingness to make them feel the benefits and satisfaction of being a PDCA member  A typical mentor program should last about 1 year; each relationship will vary, use your judgment

10. Top 10 Ways to Engage New Members New Member Welcome Kit Welcome Email Membership Card or Certificate Welcome Call from Volunteer or Staff  Invite to a Local Meeting  New Member Survey  New Member Mentor Program Special Discounts on Purchases  New Member Follow-Up Email/Call  Regular Member Communications

11. What Do Members Really Want? Vision: Why belong to PDCA? Together we can do more than we can do alone. Create a compelling answer to the question. Reward: What’s in it for me? Members want tangible value to support their continued membership with PDCA that makes a difference in their lives or career. Relationship: Who can I connect to here? People are communal. We want to be around people that we can help and that can help us.