2. CONVERSION ARCHITECTURE CONVERSION ARCHITECTURE

3. Testing data Keyword expansion Historical data Conversion analysis Geographic data Keyword analysis Visual considerations Category experience Industry data Customer lifecycle analysis What we already know works Results analysis Strong content

4. Testing data Keyword expansion Historical data Conversion analysis Geographic data Keyword analysis Visual considerations Category experience Industry data Customer lifecycle analysis What we already know works Results analysis Strong content

5. Testing data Historical data Conversion analysis Geographic data Keyword analysis Visual considerations Category experience Industry data Customer lifecycle analysis What we already know works Strong content Keyword expansion Results analysis

7. Proprietary technology for content management and assembly of conversion-architected highly optimized landing and destination pages

8. Not dynamic content! Pre-built content Hundreds, thousands even tens of thousands of pages All unique All non-duplicative Valuable, useful, important information for each specific user Search engine friendly Highly indexable All content rich

9. More market share in organic search results Added efficiency for paid search campaigns Capture traffic from a wider spectrum of queries Highly ranked and relevant for more keyword strings Stronger content to improve position and CTR Map campaigns to highly targeted content Boost quality score and improve positioning on SERPs More visibility, more clicks at a lower CPC

10. CONVERSION ARCHITECTURE CONVERSION ARCHITECTURE