1. July 200827/05/20161 Export Communications Review Joanne Alexander-Sefre Export Communications Consultant Joanne.alexander-sefre@ecrconsultants.org Tel:020 8500 8537/07956 552219

2. July 200827/05/20162 A Market Entry Strategy includes Doing business: Freight Communications Finance Insurance Compliance People Marketing strategy: Product Price Positioning Promotion Presentation Packaging Distribution After sales service This is the area which the ECR Covers

3. July 200827/05/20163 In a nutshell… …the ECR is a scheme offered to exporting SMEs to advise and ensure any efforts in attracting, accessing, or servicing export markets are supported by appropriate communications It is tailored, analytical, pragmatic and impartial!

4. July 200827/05/20164 UKTI ECR Aims  Prevent language and cultural barriers coming between companies and overseas business  Encourage companies to export more effectively through the development of an appropriate communication strategy  Improve the bottom line

5. Work with UK Companies to deliver measurable improvement in their business performance and competitiveness through the development of international trade ADVICE & SUPPORTINFORMATION & OPPORTUNITIES MAKING IT HAPPEN  Passport to Export  Export Communications Review  UKTI Website  Business Opportunities  Enquiry Service  Export Marketing Research Scheme (EMRS)  Overseas Market Introduction Service (OMIS)  SOLO Show Support  TAP (Tradeshow Access Programme)  Inward Missions (incl. Meet the Buyer events)  Market Visit Support UKTI Services Framework

6. July 200827/05/20166 Benefits of the ECR… Companies who had an ECR are contacted by an independent research company 12 months later, the latest results (2007) were: 91 % benefited from the review 67 % have changed approach 37 % gained business as a result £650,000 from just eight companies

7. July 200827/05/20167 Export communications consultants  Selection based on: –international experience –language / exporting / SME empathy –sales skills / business consultancy –independence –training needs analysis  Trained and assessed by BCC: –2 day workshop –assessed –accompanied review

8. July 200827/05/20168 When to recommend an ECR  Entering new markets  Launching new products/services  Change of channels to market  Embarking upon trade show or mission  Experiencing problems in a particular market  Experiencing problems with an agent or distributor

9. July 200827/05/20169  ITAs refer companies to ECR Consultant or BCC  ITAs brief ECR Consultant on company situation  ITA invited to review  ITA sent copy of report (if company agrees)  BCC advises region of all applications received and of their completion Working with ITAs (International Trade Advisors)

10. July 200827/05/201610 What happens in a review?  Impartial and objective assessment of systems for handling foreign languages and cultures  Analysis of strengths and weaknesses  Practical recommendations to: - help and improve export performance - improve communications in current/target export markets

11. July 200827/05/201611 ECR Recommendations  Written communications, packaging and literature  Website  Verbal communications  Email handling  Personal / Cultural  Staff recruitment

12. July 200827/05/201612 Why this is all directly relevant to providers of professional translation  ECR raises awareness of need for professional translation  ATC listed as a key route for companies seeking quality providers  Regional Language Networks (RLN) also active in some areas  ECR review generates more and better organised translation work in more languages as part of company’s communication strategy  It is worth recommending to clients that they have a review and speak to their local ITA or contact BCC directly  While ECR is always totally objective, companies respond to translation providers they know and trust

13. July 200827/05/201613  Refer to ECR Consultant  Apply by email: ecr@britishchambers.org.uk  Online application form at: www.britishchambers.org.uk/ecr How to Apply

14. July 200827/05/201614 Initial review costing £500 plus VAT, subsidy of £350, company pays £150 + £87.50 VAT Subsidised Cost of the Review

15. July 200827/05/201615 Please contact me for more details about ECRs, I would be pleased discuss how you and your clients can benefit from this scheme Joanne Alexander-Sefre Export Communications Consultant Joanne.alexander-sefre@ecrconsultants.org Tel:020 8500 8537/07956 552219