1. Innovation Management Torino, September 25 2007 Han van der Meer

2. Content 1. Personal introduction 2. Introduction and definition 3. Project, process, organisation

3. What is your definition of innovation ?

4. Innovation: Durchsetzung neuer Kombinationen Schumpeter, 1912

5. Defendable competitive advantage innovation

6. Defense (minimum 3 points) Intellectual property rights patents trade mark copy right Cost leadership (secret) production knowledge special machinery Entrance barrier (investments) development costs production costs established brand high margin for distribution channel Exclusive relations raw materials distribution / sales

7. Circle of success Defendable competitive advantage marketshare % profit reinvestment innovation

8. Example Jade pillows

9. Pillow low price, low interest

10. Jade Excellent

11. Innovation is multifunctional Source: Arthur D. Little, 1992 0%10%20%30%40%50%60% social finance production marketing product

12. In distress you learn to pray Nood leert bidden

13. Wooden neck support

14. Sylvana support

16. Beautysleeper

17. The whole of activities aimed at the making of products, the implementation of production methods, as well as serving markets, that each apart or in combination are new for the considered organisation. During Industrial innovation

18. Can innovation be controlled Source: A. D. Little Management Perspectives on Innovation, 1985

19. Are not ‘controllable’ Breakthroughs

20. Most innovations are and controllable incremental

21. Innovation pays off Source: (v.d. Zwan, 1992, Cobbenhagen, 2000) Year invest in market and product innovation (substainable competitive advantage) invest in cost reducing technology (efficiency) Laggards Fore runners