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1 Travel Market Insights www.travelmi.comwww.travelmi.com International Visitors – BRIC vs. Traditional Presented by: Scott Johnson Travel Market Insights
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2 Travel Market Insights www.travelmi.comwww.travelmi.com Travel Market Insights CONSUMER Inbound International Visitor Market Analysis –40 plus DMO’s, Businesses, Associations –Strategic international visitor market research and planning –Est. 2000 IN-COUNTRY TRADE Travel Trade Barometer –China, Japan, UK, Germany, Canada, Mexico (Brazil and Australia?) –Quarterly bookings; plus projected bookings –Trade Survey –Partner Driven
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3 Travel Market Insights www.travelmi.comwww.travelmi.com Partner Driven
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4 Travel Market Insights www.travelmi.comwww.travelmi.com
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5 Travel Market Insights www.travelmi.comwww.travelmi.com The BIG Question? BRIC Vs Traditional BRIC Countries: –Brazil –Russia –India –China Traditional Countries: –United Kingdom –Japan –Germany –France
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6 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals by Volume
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7 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals by Volume and CCR Cumulative Comparative Ranking
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8 Travel Market Insights www.travelmi.comwww.travelmi.com TravelPassengerTotal Travel ReceiptsFare Receipts Origin Country2011(r)Receipts (r) 2011(r) Top Travel Export Markets 2011(r) in $ Billions Japan$10.1$4.6$14.8 United Kingdom$9.0$3.0$12.0 Brazil$5.9$2.6$8.5 China$5.7$2.1$7.7 Germany$4.9$1.4$6.3 France$3.8$1.2$5.0 India$3.1$1.3$4.4 Russia *$1.1 * Estimated (not BEA reported) U.S. TOTAL $116.1$36.6$152.7 (r ) = revised
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9 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spending by CCR
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10 Travel Market Insights www.travelmi.comwww.travelmi.com Spending/Visitor/Trip 2011 on Travel Within the U.S. Only
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11 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/Visitor/Trip Strongest
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12 Travel Market Insights www.travelmi.comwww.travelmi.com Spending/Visitor/Day 2011
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13 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/Visitor/Trip +Spend/Visitor/Day
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14 Travel Market Insights www.travelmi.comwww.travelmi.com Nights Spent in USA 2011
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15 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/V/T + Spend/V/D+ Nights in USA
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16 Travel Market Insights www.travelmi.comwww.travelmi.com Purpose of Trip - Leisure (multiple Response)
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17 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals+Spend+Spend/V/T+Spend/V/D+Nights+ Leisure Traveler
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18 Travel Market Insights www.travelmi.comwww.travelmi.com Visit Cultural + Ethnic Heritage Sites
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19 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + Visit Cultural + Ethnic Heritage Sites
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20 Travel Market Insights www.travelmi.comwww.travelmi.com Percent of Visitors that Shopped while in USA
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21 Travel Market Insights www.travelmi.comwww.travelmi.com Ave. Spending on Shopping/Visitor/Trip
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22 Travel Market Insights www.travelmi.comwww.travelmi.com Base + Shopping (%) + Shopping ($)
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23 Travel Market Insights www.travelmi.comwww.travelmi.com Percent going to Amusement/Theme Park
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24 Travel Market Insights www.travelmi.comwww.travelmi.com Base + Amusement/Theme Park
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25 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Touring Countryside and Visiting Small Towns
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26 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Rented a Car in 2011
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27 Travel Market Insights www.travelmi.comwww.travelmi.com CCR BASE + Touring Small Towns and Countryside
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28 Travel Market Insights www.travelmi.comwww.travelmi.com Visit Historical Places + Visit National Parks
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29 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + Visit Historical Places + National Parks
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30 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Change in Arrivals 2011 to 2017
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31 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + 2017 Arrivals
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32 Travel Market Insights www.travelmi.comwww.travelmi.com Share of Total Overseas Arrivals Traditional vs. BRIC 2011 32% vs. 12% 2017 33% vs. 21%
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33 Travel Market Insights www.travelmi.comwww.travelmi.com Conclusions Take Away: 1.BRIC markets will need to be part of your future portfolio 2.Traditional markets are not going away 3.Market research is more than just arrivals 4.Partner Partner Partner
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34 Travel Market Insights www.travelmi.comwww.travelmi.com Questions/Comments? Contact: Scott Johnson, Principal, Travel Market Insights, (518) 668-2559, or at: Scott@travelmi.com http://www.travelmi.com
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35 Travel Market Insights www.travelmi.comwww.travelmi.com Chinese visitors that shop – spend more.
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36 Travel Market Insights www.travelmi.comwww.travelmi.com Chinese Shoppers – pay by credit Based on U.S. Travelers that shopped while in U.S. in 2011.
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