2. The Hollies, Kessingland Waveney District Council consultation Beeston Group Landmark Associates The Landscape Partnership December 2011

3. The existing site 1

4. Site context Lies between Lowestoft and Kessingland Close to A12 junction Short walk, cycle or drive to superstore Between London Road and the beach Adjoins Heathland Beach Park

5. The existing site Level landform Sandy soils with historic heathy character Well-established network of hedgerows enclosing farmland Small groups of trees and copses close to roadside Adjoins Public Right of Way network Contains existing buildings and access Long sea views from sandy cliff top

6. The existing site

7. Environmental context 2

9. Concept development 3

10. Zoning plan Groups more permanent features close to road Minimises impact on strategic gap Reflects local character Provides pedestrian and cycle access Creates new green space and wildlife corridors Addresses water and energy consumption

11. Conserves and enhances the hedgerow networks and small copses to create individual, well-screened ‘rooms’ for different uses and activities. Lodges Glamping Tepees Touring

12. Creates linear ‘buffer’ zone in which play and nature can predominate

13. Provide green technologies and sustainable features

14. Uses natural and sustainable materials wherever possible

15. Creates a quality holiday lifestyle for all the family