1. Wolf Creek, Colorado Sustainable Tourism Plan Haley Parkes, Joe Smith, Taylor Murphy

2. Wolf Creek Ski Area Southwestern, CO Most snow in CO avg. 465 inches Rio Grande and San Juan National Forests On Wolf Creek Pass between South Fork and Pagosa Springs “Sense of place” http://www.youtube.com/w atch?v=hPfNqHyS4Pw&feat ure=related http://www.youtube.com/w atch?v=hPfNqHyS4Pw&feat ure=related

4. Four E’s of Wolf Creek Education: Southwestern culture, environmental education (spruce beetle), avalanche safety Entertainment: Ski Competitions, Summer Live Music Excited: Steep terrain, Cat Skiing, Hunting, Fishing, Mountain Biking Experience: “GnarPow,” Short Lines, Family Atmosphere

5. Sustainability Practices Already there: Dry Toilets Biodegradable oils for engines Spruce beetle tree removal No snowmaking Buy Wind/Solar power We will add: Green roofs LEED Gold buildings Buy local Discount for carpool Minimize landscaping Visitor Education

6. What is Wolf Creek’s Brand? Who are we selling to? Authentic/ Unspoiled Environmentally Friendly Powder “Our bread and butter” Solitude Affordable Vacation Experience 4 Season Destination Activities Hunting Fishing Mountain Biking Hiking/Camping Snowmobiling Horseback Riding We are selling to Families Adventurous People Allocentric – Midcentric Tourists

7. Resort Development New Eco-Baselodge – Open spacious floor plan – LEED Gold Geothermal, Green Roof, Dual Flush Toilets, Greywater reuse, Composting, South Facing Windows, Sky lights, recycled materials

8. Community Development Buy Local: Beef, Game, Building Materials Added tourism infrastructure helps stimulate local businesses Pagosa Springs and South Fork Resident discounts Tourism Operator Environmental Education Residents discount at Wolf Creek Daycare Free Shuttle to/from towns – Increases foot traffic in towns – Provides service to residents for work and play

9. How are we going to attract new visitors? Discounts to local colleges Lift Ticket exchange with season pass holders from other mountains Ski competitions Advertise when there is a storm at Wolf Creek and nowhere else Outbound tour bus service from front range Keep low prices