1. Public Relations Plan for Music Education Degree Jenny S. Collins ED616

2. Introduction

3. Research Process for plan consideration: Faculty Productivity: Numbers Timing is right: Mid-Atlantic States Evaluation and overall economy

4. Goal “To present research/data that supports a need for a music education degree.” Research to date: Internal and external comments; no hard statistical data to date; mostly from word-of- mouth comments among internal and external communities

5. Action Plan Need for department vision statement Committees: Internal and External Internal: Music Faculty, Registrar’s Office, Students External: Area High School counselors and music department personnel, students, area music organizations (e.g., high school music parents, Pocono Lively Arts, Music Study Clubs of the Stroudsburgs, Pocono Arts Council, Lehigh Valley chapter of MTNA)

6. Action Plan - continued Data Gathering Strategies: Both internal and external to include: 1. Data about surrounding music education programs, within a defined radius 2. Data gathering tactics to include surveys (on-line and mail), interviews, on-line research (about other music education programs in the defined radius area)

7. Action Plan - continued 3. Overall data gathering to provide statistics/documentation for: a. Enrollment of music majors and minors b. Enrollment of music majors c. Gainfully employed music ed. graduates d. Gainfully employed music major and minor degree graduates: how/where 4. Time Line: A series of time lines for each committee over one semester

8. Communication Value: Will enable the music department to meet its numbers, as dictated by the PA DOE; will provide a music ed. program for students within a defined radius, enabling many to live at home while attending college Strategies/Tactics to inform publics: 1. New program brochure 2. Emails, mailings, press releases, flyers/posters, media (radio, possibly local television: BRC and SE), word-of-mouth

9. Evaluation Success measured through hard data/statistics Measuring success: 1. Follow-up surveys 2. “Hits” on the Music Department web page 3. Email links for direct questions/comments to the music department Overall continual re-evaluations for necessary changes to ensure success of plan AND…

10. SUCCESS! Inclusion of Music Education Program