1. 1 2012 Moët & Chandon Survey result 2010-2012

2. 2 Global result (all programs) 2010-2012

3. 3 Survey result (global) 2010-2012 (%) - - - + ++ Training content Level 13.486.6 Quality 12.387.7 Duration 0.52.122.474.9 Animation Welcome 2.76.990.4 Pedagogy1.113.485.5 Animation2.214.483.4 Logistic & organisation Logistic0.52.717.679.1 Quality2.712.884.5 Global opinion 0.613.486

4. 4 Welcome result 2010-2012

5. 5 Welcome result (all countries/years) 2010-2012 (%) - - - + ++ Training content Level 11.788.2 Quality 9.290.7 Duration 0.81.721.875.6 Animation Welcome 1.77.590.7 Pedagogy0.89.289.9 Animation1.710.987.4 Logistic & organisation Logistic0.84.219.375.6 Quality4.211.784 Global opinion 0.89.290

6. 6 Opinion - Welcome 2010 - 2012 most important message M&C Presenter & presentation 54 Improve your knowledge brand/wines49 Brand education40 History & power of the brand33 Tasting & brand experience21 Material13 Interactive program8 Moët & food5 Open question session 4

7. 7 Opinion - Welcome 2010 - 2012 main strength of training M&C = champagne of success and glamour since 174322 M&C = AOC to ensure the highest quality 19 M&C = small family and now the largest global brand 16 Prestige & luxury 16 History & heritage15 Big is best in champagne11 Process 7 Every second a bottle of M&C is opened 5 Best wines 4 First global luxury brand dating back to king Louis 2

8. 8 Opinion - Welcome 2010 - 2012 suggestions No change17 Time is short 10 Copy of presentation/story boo/USB key8 More tasting7 Shorter 5 Private space4 More interactive3 A range presentation 3 Include a night experience of Moët3 More video (or update videos)2 Focus more on key selling points1 A break between segments of every 45 mn1 At an earlier time in the day1

9. 9 Opinion - Welcome 2010 - 2012 my favorite part Tasting competitors The Moët DNA presentation The Google map Having both a commercial and marketing perspective The tastings The stories

10. 10 Opinion - Welcome 2010 - 2012 weaknesses More time on the blending process Length of training (too detailed) Questions not thoroughly answered Quite long and not very interactive Small focus on specificities by line Too formal sometimes

11. 11 Opinion - Welcome 2010 - 2012 commentary Great informative and educational training The most professional, classy and elegant presentation This should be presented to sales forces

12. 12 Welcome result (by country) (%) Epernay 2011- - - + ++ Training content Level 10.589.5 Quality 100 Duration 21.178.9 Animation Welcome 2.797.3 Pedagogy100 Animation2.797.3 Logistic & organisation Logistic2.718.481.6 Quality7.992.1 Global opinion 2.797.3

13. 13 Welcome result (by country) (%) Epernay 2010- - - + ++ Training content Level 13.386.7 Quality 2080 Duration 13.386.7 Animation Welcome 100 Pedagogy6.793.3 Animation13.386.7 Logistic & organisation Logistic33.366.7 Quality13.386.7 Global opinion 100

14. 14 Welcome result (by country) (%) USA 2011- - - + ++ Training content Level 6.193.9 Quality 10.289.8 Duration 16.383.7 Animation Welcome 8.291.8 Pedagogy6.193.9 Animation2.010.279.6 Logistic & organisation Logistic6.210.281.6 Quality10.24.185.7 Global opinion 6.193.9

15. 15 Welcome result (by country) (%) Germany 2011- - - + ++ Training content Level 100 Quality 100 Duration 100 Animation Welcome 100 Pedagogy100 Animation100 Logistic & organisation Logistic33.366.6 Quality100 Global opinion 100

16. 16 Welcome result (by country) (%) UK 2011- - - + ++ Training content Level 38.561.5 Quality 15.484.6 Duration 7.715.461.515.4 Animation Welcome 15.430.853.8 Pedagogy7.753.838.5 Animation7.723.169.2 Logistic & organisation Logistic15.438.546.1 Quality53.846.1 Global opinion 7.753.838.5

17. 17 Welcome result (by country) (%) Switzerland 2012- - - + ++ Training content Level 100 Quality 100 Duration 100 Animation Welcome 100 Pedagogy100 Animation100 Logistic & organisation Logistic100 Quality100 Global opinion 100

18. 18 Train the trainers result 2010-2012

19. 19 TTT result 2012 (%) USA 2012- - - + ++ Training content Level 9.190.9 Quality 18.281.8 Duration 9.127.363.6 Animation Welcome 9.19.181.8 Pedagogy9.127.363.6 Animation18.236.445.4 Logistic & organisation Logistic9.190.9 Quality9.190.9 Global opinion 27.372.7

20. 20 TTT result 2012 (%) Epernay 2012- - - + ++ Training content Level 13.886.2 Quality 27.672.4 Duration 3.43165.5 Animation Welcome 6.993.1 Pedagogy37.962.1 Animation3168.9 Logistic & organisation Logistic24.175.8 Quality24.175.8 Global opinion 27.672.4

21. 21 Opinion - TTT 2012 main strength of training Presentation & presenter19 Knowledge 13 DNA 7 History 1

22. 22 Opinion – TTT 2012 my favorite part Wine credo14 Polysensorial kit 9 Tasting 6 Interactive 6 Tools 5 Working 2

23. 23 Opinion – TTT 2012 suggestions Have more time 8 Too long 1

24. 24 MHICONS result 2012

25. 25 MHICONS result (DP and M&C) 2012 (%) - - - + ++ Training content Level 14.385.7 Quality 7.192.8 Duration 100 Animation Welcome 14.37.178.6 Pedagogy100 Animation100 Logistic & organisation Logistic7.192.8 Quality7.192.8 Global opinion 21.478.6

26. 26 MHICONS result 2012 (%) DP- - - + ++ Training content Level 14.385.7 Quality 100 Duration 100 Animation Welcome 14.385.7 Pedagogy100 Animation100 Logistic & organisation Logistic14.385.7 Quality14.385.7 Global opinion 14.385.7

27. 27 MHICONS result 2012 (%) M&C- - - + ++ Training content Level 14.385.7 Quality 100 Duration 100 Animation Welcome 14.314.371.4 Pedagogy100 Animation100 Logistic & organisation Logistic14.385.7 Quality14.385.7 Global opinion 28.671.4

28. 28 Opinion – MHICONS 2012 main strength of DP¨training Presentation & presenter 5 Richard Geoffroy 3 Interaction 3 Tasting 2 Transparency of process 1

29. 29 Opinion – MHICONS 2012 most important DP message Manifesto Oenothèque DNA DP spiritual father of the champagne Quality

30. 30 Opinion – MHICONS 2012 DP suggestions More sales oriented

31. 31 Opinion – MHICONS 2012 main strength of M&C¨training Wine credo 5 Presentation & presenter 4 Since 1743 1

32. 32 Opinion – MHICONS 2012 most important M&C message Bigger is better

33. 33 Opinion – MHICONS 2012 M&C suggestions More sales oriented

34. 34 Advanced result 2012

35. 35 Advanced result (DP and M&C) 2012 (%) - - - + ++ Training content Level 28.671.4 Quality 7.292.8 Duration 7.228.664.3 Animation Welcome 100 Pedagogy100 Animation7.292.8 Logistic & organisation Logistic7.292.8 Quality7.292.8 Global opinion 100

36. 36 Advanced result (DP) 2012 (%) - - - + ++ Training content Level 37.562.5 Quality 12.587.5 Duration 12.537.550 Animation Welcome 100 Pedagogy100 Animation12.587.5 Logistic & organisation Logistic12.587.5 Quality12.587.5 Global opinion 100

37. 37 Advanced result (M&C) 2012 (%) - - - + ++ Training content Level 16.683.3 Quality 100 Duration 16.683.3 Animation Welcome 100 Pedagogy100 Animation100 Logistic & organisation Logistic100 Quality100 Global opinion 100

38. 38 Opinion – Advanced 2012 main strength of DP¨training Atmosphere & animation 3 Information 3 Interaction 2 Tasting 2 Complexity of producing 2 Speech guide dinner 2

39. 39 Opinion – Advanced 2012 most important DP message History DNA Manifesto Style

40. 40 Opinion – Advanced 2012 DP suggestions Experience One additional day Tasting

41. 41 Opinion – Advanced 2012 main strength of M&C¨training Big is better Tasting Innovation & tradition

42. 42 Opinion – Advanced 2012 most important M&C message Wine credo 1743

43. 43 Opinion – Advanced 2012 M&C suggestions One additional day